Uganda’s marketing body elects a new Chairperson and Board
Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.
Uganda’s marketing body elects a new Chairperson and Board Read More »
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
Morocco’s Tanger Med port reinforces its global logistics significance Read More »
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
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Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential Read More »
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
IAB discusses the problem with AI visibility measurement tools Read More »
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Ethiopia’s marketers discuss the changing world of digital advertising Read More »
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
Egyptian confectionary company rolls out its African export strategy Read More »
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
PRCA Africa NextGen announces Lerato Motloung as its new Chair Read More »
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
More improvements for vital Port of Maputo regional trade gateway Read More »
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
Research gives a new perspective on evoking nostalgia in marketing Read More »