John Musunga moves from London-based role of Managing Director for Diageo’s South, West and Central Africa business.
Drinks giant Diageo announces appointment of Managing Director for Africa Read More »
The tournament is an opportunity to change the African narrative from individual or national successes to a united Brand Africa success story.
How the World Cup could finally unite us under one great brand Read More »
‘Paid Sick Leave for Cows’ campaign comes out tops against nearly 300 international entries in the Sustainable Development Goals category.
Kenyan agency wins first Cannes Lions Grand Prix in nation’s history Read More »
The country sees its coffee as a strategic national asset and wants to build a global brand of trust, sustainability and economic strength.
Uganda launches a national coffee brand at major EU trade show Read More »
Cost-conscious shoppers taking up new clothing offering as Government clamps down on sale of second-hand imported garments.
Revived Express store brand hits the mark for Edgars in Zimbabwe Read More »
Engaging with new supermarket technology is linked to increases in spending, basket size and time spent in store – research.
AI trolley users rack up higher basket values and spend longer in store Read More »
More than $1,1-billion to be spent on improving the 1,400km-long corridor that provides a critical trade route for Cameroon and the CAR.
Extensive infrastructure upgrade planned for Douala–Bangui corridor Read More »
A combination of distinctive branding and customer experience contributes more to brand differentiation than any other factor.
Customer experience touchpoints create most brand equity – report Read More »
Funds will expand production capacity and market presence, as the company pursues a broader African expansion strategy.
Coca-Cola HBC plans $1.3-billion investment in Egypt to 2030 Read More »
If influencers neglect environmental sustainability considerations in their unboxing videos, consumers won’t see it as a priority.
Study explores environmental cost and perceptions of influencer PR gifts Read More »
