Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Africa’s growing number of young consumers seeking trustworthy brands Read More »
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Many choose the liberty of joy over the shackles of gloom Read More »
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
Nigerian OOH regulator signs up to the World Out of Home Organization Read More »
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Don’t let old lists and bad habits creep into your email campaigns Read More »
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
Study shows how gambling-related ads are saturating soccer coverage Read More »
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Competition watchdog in the UK warns of negative AI consequences Read More »
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
Few CMOs think their marketing investments position them properly Read More »
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
East Africa’s Java House unveils a new outlet concept in Nairobi Read More »
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Instagram’s global advertising revenue likely to outdo rivals in 2024 Read More »
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Shoprite and Glovo team up in Nigeria for new customer offering Read More »
