Public relations practitioners can help bring strategic direction to organisations, says Oscar Tshifure, Prisa’s soon-to-be President.
Industry mover-and-shaker is named President-Elect of PR Institute Read More »
After huge global promotion and a dizzying array of brand extensions, the famous doll attracts huge cinema audiences on its debut weekend.
Barbie movie’s marketing juggernaut is finally on the big screen Read More »
Returns by online shoppers are rising by around 40%. E-tailers need a more customer-focused and environmentally friendly returns process.
How reverse logistics can make or break Africa’s e-commerce businesses Read More »
New facility near Pretoria is a ‘significant milestone’ in meeting local market needs and supporting economic development.
Nestlé opens SA plant to help streamline supply chain operations Read More »
Researchers say Amazon’s ‘relentless pursuit of customer-centric innovation’ is a key element in its rapidly growing brand value.
Amazon takes a bite out of Apple’s brand value in new tech rankings Read More »
Meet & Greet Fun Day filled with an abundance of networking opportunities, exhilarating games, and an emphasis on wellbeing and fun.
Ugandan industry bodies come together for a day of fun and networking Read More »
Simbisa Brands expects to be operating around 1,000 outlets in Zimbabwe and other African markets within the next 18 months.
Zimbabwe-based QSR group discusses big regional expansion plans Read More »
Currently, these products are mostly sold online. But being able to ‘touch and feel’ helps consumers overcome their reticence.
Bricks-and-mortar stores are best for selling refurbished goods Read More »
Latest figures show significant drops in daily active users and time spent on Mark Zuckerberg’s new Twitter-rival app.
Threads’ user engagement falters and may impact advertising prospects Read More »
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Africa’s growing number of young consumers seeking trustworthy brands Read More »
