African Marketing Confederation News Team – African Marketing Confederation

Key business lessons from a Kenyan retailer selling from an open cart

How closing his unprofitable small food stalls and opting for a hawker’s cart proved a game changer for an informal trader.

Diana Springer will be responsible for the strategic positioning and execution of the well-known banking brand.

After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.

Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.

Shop! South Africa and Institute of Marketing Management announce ‘first-of-its-kind’ partnership involving consumer and shopper marketing.

Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.

New study finds Nigeria leads the way in total annual gaming revenue, followed by South Africa, Kenya, Ethiopia and Ghana.

Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.

More evidence that the growth in smartphone adoption is radically reshaping the African digital landscape, for consumers and retailers alike.

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.