Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
Despite Afro-optimism, African brands are less admired than before Read More »
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.
French supermarket chain to grow African presence and enter Algeria Read More »
High demand is being driven by the rising number of high net-worth individuals and mass affluence globally, researchers say.
No cost-of-living crisis in the luxury goods sector, study finds Read More »
Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.
Unilever’s Ghana business gets back on a path of sustained growth Read More »
Collecting customer feedback and data, but not knowing what to do next, has been a major problem for businesses, says agency boss.
Global customer-centricity awards prove enlightening for local agency Read More »
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Senior marketers invited to apply for prestigious professional designation Read More »
Grassroots programme that empowers micro-entrepreneurs will be grown in Kenya and extended to Tanzania and Rwanda, company says.
Mars Wrigley expands its Maua route-to-market strategy in Kenya Read More »
Khensani Nobanda, a former winner of the Loeries Marketing Leadership & Innovation Award, will help steer the long-standing industry awards.
Loeries announces appointment of senior SA bank marketer to its board Read More »
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Marketers lack confidence in their ability to achieve goals in hard times Read More »
Motor company’s ad said new vehicle model was ‘here’, but the board found the long waiting list meant consumers could be misled.
Toyota SA advert falls foul of Advertising Regulatory Board ruling Read More »
