African Marketing Confederation News Team – African Marketing Confederation

B2C platform Copia suspends operations in Uganda due to ‘downturn’

Expansion plans for Rwanda and Tanzania also on hold as company re-focuses its efforts on the Kenyan market.

Annual ZIM Conference hears that local marketers can upskill to make a vital contribution to tourism and national economic growth.

Self-service is already growing in popularity in South Africa. Kenya’s first service was launched at a Nairobi supermarket recently.

A swing to digital media has occurred in many parts of the world. But, in African markets, traditional advertising appears to remain strong.

The written word is a key communication method for companies. Study finds that arranging wording is a particular way boosts message impact.

Confederation is again going all-out and will hold its 2nd Africa Marketing Conference under the auspices of the Uganda Marketers Society.

Sales and marketing leaders must seek better collaboration in order to drive revenue growth, report recommends.

Widely experienced executive Charles Ballard takes up the reins after holding various senior positions with the company.

Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.

Minister emphasises the need to have order in the local marketing field, especially in the outdoor advertising space.