African Marketing Confederation News Team – African Marketing Confederation

Telecoms companies dominate latest South African brand rankings

Pan-African giant MTN is the country’s most valuable brand yet again, with Vodacom coming in at number two.

Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Fun-loving American sausage brand shuns mundane marketing promotions in favour of the weird and the absurd.

Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.

Academic study finds ‘free’ shipping combined with paid membership reduces problem of cart abandonment at final stage of purchase.

Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.

Incumbent COO heads to Amsterdam to head creative side of the TBWA Adidas business, while local office unveils new head.

ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.

Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.

Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.