African Marketing Confederation News Team – African Marketing Confederation

Data Privacy

UK study finds consumers have privacy concerns, but most will share personal data if they can reap the rewards.

Platform’s former security boss tells government hearing that his bosses covered up major data security inadequacies.

After Covid disruptions, the retail scene in Cameroon is returning to normal. But older consumers still have special requirements.

Despite the buying of online reviews being illegal in many countries, researchers documented several large marketplaces for fake reviews.

There are different types of well-being consumers may experience by engaging with brands they believe reflect their own values.

Organisation says its recommendations will help marketers to make informed decisions on the value of each technology and service offering.

Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.

Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.

Researchers find mandatory disclosure on food labels may not stop people buying a product – but publicity around the law’s enactment will.

Research by Twitter and Publicis finds that online brand conversation is a trusted, everyday part of the shopping process.