African Marketing Confederation News Team – African Marketing Confederation

Future of Marketing

Forward-thinking chief marketing officers should lead the way in navigating the way to better brand decisions.

Manchester United and Portugal striker has more followers than anyone else on Instagram. But his marketing endorsement comes at a price.

Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.

CMOs must push for a data-informed organisational culture and reduce internal cognitive biases to get maximum benefit from their data.

Researchers focus on the key metric of brand equity to understand how brands are affected by macro-economic business cycles.

More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.

Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.

Brand endorsements given by the Queen during her reign are no longer valid and companies will need to reapply to the new King.

Dubai-based OOH activation by Adidas to encourage women to take up swimming is adjudged the best campaign in Middle East & Africa region.

Gala event aims to recognise excellence and highlight the fundamental role of marketing to achieving business success in Nigeria.