African Marketing Confederation News Team – African Marketing Confederation

Advertising Strategy

Kantar study finds that sponsored events, magazines and cinemas are where consumers are most appreciative of advertising.

Online shopping giant says the delivery route algorithm that will help avoid driving millions of extra kilometres and make quicker deliveries.

Researchers studying fashion buying habits in the UK find a ‘clear gap’ between consumers’ ideals and what they do in practice.

While customer complaints on digital platforms are rising markedly, less than a third are currently being settled amicably.

Brand is celebrating the passionate journey of football fans around the world through a new campaign called ‘Believing is Magic’.

It is not enough to simply create online content and hope it gets read. Marketers need to ensure it is linkable and shareable.

Sponsorships and certain other forms of marketing are still permissible in spite of the ban, Greenpeace and other activist groups complain.

More and more South Africans want to shop using social media networks, but many people still prefer to research online and shop offline.

Collaboration will help both professions to jointly tackle problems and identify solutions, as well as provide enhanced membership benefits.

Congolese consumers feel the inflation pinch and many are having to adjust their shopping and spending habits.