Customer Data
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.
E-commerce
Nigerian-based company says consumer demand saw its orders increase by 40 percent year-on-year and revenue rise by 44 percent.
Content Marketing
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Word-of-Mouth Marketing
A growing emphasis is being placed on the importance of word-of-mouth marketing online as a primary component of e-commerce success.
Word-of-Mouth Marketing Read More »
Marketing Partnerships
Joint strategy will include co-branded product campaigns, limited-edition merchandise giveaways and limited-edition promotions.
Marketing Partnerships Read More »
Virtual Influencers
With virtual reality seemingly the next big thing in marketing, perhaps it’s not surprising that influencers are going that way too.
Virtual Influencers Read More »
Food Marketing
Company says it wants to scale the production of certain fresh food staples, which will reduce the cost to end users.
Marketing Ethics
Online collection of consumer data has created new and growing opportunities for alcohol marketers, global health body warns.
Marketing Campaigns
Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.
Marketing Campaigns Read More »
The Metaverse
But understanding remains low and only 15% of people know what it is and can explain it to someone else.