African Marketing Confederation News Team – African Marketing Confederation

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Audiences are generally young and are more likely to be female, newly published research from three African countries says.

Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.

Develop CX strategies that will reduce your cost-to-serve while maintaining a high level of service quality.

But the average tenure of a CMO at a company continues to be relatively short – about half the tenure of the average CEO.

Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.

The growth of in-game branding and marketing, and the requirements of the rapidly unfolding metaverse, may be changing the game – quite literally.

Study finds that a significant percentage of 18 to 26-year-olds check their smartphones upwards of 30 times an hour.

More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.

New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.

Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.