African Marketing Confederation News Team – African Marketing Confederation

Business Strategy

Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.

Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.

Salesforce study finds that 80% of marketers say their department leads the organisation’s customer experience initiatives.

Marketers shouldn’t let regulations limit their creativity and the ways that they successfully engage with customers in the digital space.

Pressure to deliver ROI quickly and with limited resources can force marketers into toxic habits that damage wellbeing and client engagement.

A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.

Ogilvy says its announcement is in line with national concerns about the mental harm being caused by ‘perfect’ social media portrayals.

Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.

Company says it recognises that younger children are increasingly exposed to online promotional content from a broad range of industries.

While cutting prices may give your business a short-term boost, ultimately it is likely to be detrimental to your goals.