African Marketing Confederation News Team – African Marketing Confederation

Consumer Lifestyles

Report details how the pandemic has changed the daily habits of many people in the East African nation.

Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.

Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.

Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.

An evolving global marketing landscape is bringing with it a change to the way CMOs of the future must operate.

Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.

Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.

Coke’s unveiling of a trendy London retail outlet – its first in Europe – follows on from successful openings in the US market.

World Health Organization claims digital marketing is ‘insidiously and persistently’ targeting millions of new mothers.

Insurance giant says it felt it needed to do more to fulfil its organisational purpose and create a better future.