African Marketing Confederation News Team – African Marketing Confederation

Online research surveys

Researchers find that people involved in paid online research studies may be doing it ‘as a job’ and are often no more than scam artists.

FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.

Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.

Localised employee value proposition (EVP) strategy must attract and retain top talent in Nigeria, Morocco, Egypt and South Africa.

Emakina, which already operates in 18 countries around the globe, announces its first foray onto the continent.

WPP, holding company for major ad agencies and others, said its 2021 results were two years ahead of the expected recovery timeframe.

Getting customers to fall in love with your brand is as simple as following the plot of your favourite film.

Study says the international media narrative around Africa sticks to old stereotypes, with economic ‘good news’ largely ignored.

Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.

Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.