Customer Engagement
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
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Hybrid working
The world of work has changed dramatically and rapidly since the onset of Covid. Marketers and employers must come to terms with the reboot.
Greenwashing
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Online Marketing
Internet-based marketing is critical for any business. But you don’t need to spend a fortune optimising your strategy.
Brand Positioning
Experts find there are four critical pitfalls that hamper successful brand positioning for organisations operating on the continent.
Competition Laws
South Africa’s Competition Commission wants Meta to be prosecuted over alleged abuse of its dominant market position.
Advertising Campaigns
The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.
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Social Commerce
Shoppers cannot yet purchase goods on the social media platform, but will be able to see up to 50 products showcased by merchants.
Marketing Qualifications
CIMG’s National President expresses delight at the overall performance of candidates in ground-breaking examinations written in December.
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The Metaverse
As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.