Digital Marketing Strategies
‘Privacy over everything’ is a key trend, with confidentiality concerns being a big barrier to signing up for online and social platforms.
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Social Media
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Community Relations
Anheuser-Busch InBev repurposes Belgian brewing facility to fill 500,000 cans of water destined for Eastern European war zone.
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Digital Adspend
Desktop’s share of digital adspend may become negligible over the next decade, as consumers increasingly use mobile technology to access the internet.
Consumer Inflation
We have returned to a time of austerity shopping much like that experienced during and after World War Two, Nielsen study finds.
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Rebranding Strategy
Africa-wide cellular network giant given credit for the simplicity of its new logo design. But it faces challenges in a commoditised industry.
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Email Marketing
Emails are a ubiquitous and cost-effective way of reaching an audience. But you need a tailored strategy that resonates with the target market.
Social Media
Latest ‘What’s Next’ report says there will be more shopping opportunities on the platform and better ways for brands to use music.
Advertising Spending
As the pandemic’s impact on daily life wanes and consumers return to ‘real life’ activities, OOH and cinema adspend are bouncing back.
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Website Strategy
Your company website is not merely to showcase what the business is all about, but must enhance credibility and generate sales leads.