Business Strategy – African Marketing Confederation

European-based tourism marketing agency sets up office in Africa

Kleber Group is operating from a base in Cape Town, which it says will be its strategic hub for engaging with markets across Africa.

Its once-ambitious pan-African strategy continues to be pared back as Shoprite focuses on its operations in Southern Africa.

The chain, founded in Australia in 1989, plans to open 25 outlets in Kenya, Tanzania and Uganda by 2035.

Oktopost, which operates in 20-plus markets, enters into local strategic partnership as it eyes continent’s growth potential.

Brand opens first store in Dakar as it seeks to complement its presence in other French-speaking African countries.

Franchise agreement with the South African retail group ends after 27 years, as Model gains ‘complete operational independence’.

Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.

First stage of a planned brand rollout across the country commences with the opening of a service station in Windhoek.

New roller dryer installed at the company’s plant in Harare is set to boost its cereal production capability by around 35%.

New complex in Giza will consolidate the company various Egyptian operations and boost its export capabilities in the region.