Business Strategy – African Marketing Confederation

French-based Beauty Success brand targets the Senegalese market

Brand opens first store in Dakar as it seeks to complement its presence in other French-speaking African countries.

Franchise agreement with the South African retail group ends after 27 years, as Model gains ‘complete operational independence’.

Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.

First stage of a planned brand rollout across the country commences with the opening of a service station in Windhoek.

New roller dryer installed at the company’s plant in Harare is set to boost its cereal production capability by around 35%.

New complex in Giza will consolidate the company various Egyptian operations and boost its export capabilities in the region.

Hayat Market supermarket chain continues to invest in the Horn of Africa country and is about to unveil its fifth outlet in the capital city.

The ‘better for you’ soda category has been growing in the US, while consumption of traditional soft drinks has declined.

Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.

Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.