Social Media
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Social Media
Social Media
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.
Social Media
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
Social Media
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Social Media
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Social Media
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Social Media
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
Social Media
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Social Media
Latest ‘What’s Next’ report says there will be more shopping opportunities on the platform and better ways for brands to use music.
Social Media
Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.