AMC Marketing Conference

Implementing a successful RTM strategy at scale is always a challenge, but companies cannot afford to fail, conference hears.

Customer experience is the new battleground and brands must deliver, rather than merely making unfulfilled promises, delegates hear.

Astute marketing will benefit the development of the AfCFTA, which has the potential to create a trading bloc with a GDP of US$3-trillion.

Developing the right corporate culture is a key driver of marketing and overall business success, conference delegates are told.