Uncategorized – African Marketing Confederation

AI, VR and other key marketing technologies to come under spotlight

Plans unveiled for Annual IMM Marketing Conference 2023 and Marketing Excellence Awards to be held in Johannesburg in November.

But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.

Collaboration with Mastercard will help consumers and businesses to enjoy a more seamless, efficient and inclusive digital environment.

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Study finds the success of these influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

References to ‘rewards’ and ‘discounts’ – as well as sense of urgency – help boost travel industry email success rate, report finds.

Japanese-based health products multinational is to spend US$40-million on establishing a second facility in the North African nation.

New chief creative officer joins with a wealth of experience under his belt and many industry accolades to his name.

This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.