Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Many choose the liberty of joy over the shackles of gloom Read More »
The challenge isn’t just to generate leads for B2B clients, but to do so with credibility and the building of brand trust.
Why it’s a complex dance of concept, content and implementation Read More »
Plans unveiled for Annual IMM Marketing Conference 2023 and Marketing Excellence Awards to be held in Johannesburg in November.
AI, VR and other key marketing technologies to come under spotlight Read More »
But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.
Global adspend is set to top US$1-trillion for first time in 2024 Read More »
Collaboration with Mastercard will help consumers and businesses to enjoy a more seamless, efficient and inclusive digital environment.
Zanzibar plans to speed up digital transformation across islands Read More »
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Insights and in-depth knowledge for African marketing professionals Read More »
Study finds the success of these influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
Dark side of social media influencers: Enabling counterfeit trade Read More »
References to ‘rewards’ and ‘discounts’ – as well as sense of urgency – help boost travel industry email success rate, report finds.
Link language, decision-making and behaviour for best email results Read More »
Japanese-based health products multinational is to spend US$40-million on establishing a second facility in the North African nation.
Another FMCG manufacturer announces more investment in Egyptian plants Read More »
New chief creative officer joins with a wealth of experience under his belt and many industry accolades to his name.
Agency appoints Jacques Shalom to keep things moving like Clockwork Read More »
