ACHIEVEMENTS

SA-based ad industry executive wins Global Women in Marketing award

By our News Team | 2023

Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.

Wunderman Thompson South Africa has announced that its Group Strategy Director, Parusha Partab, has been honoured with the 2023 Strategic Planner of the Year Award at the Global Women in Marketing (WiM) Awards.

“Parusha’s exceptional strategic expertise and dedication not only set her apart and earned her this remarkable recognition, but also secured her a position as the sole African recipient in a highly competitive field,” the agency says in a press release.

Parusha Partab, winner of the 2023 Strategic Planner of the Year Award

The Strategic Planner of the Year category was established to acknowledge the critical role planners and strategists play in today’s increasingly complex and dynamic business landscape. This award specifically celebrates female planning and strategy specialists working on the agency side, or within client organisations.

Speaking after receiving the award, Partab said: “Creating an inclusive environment that celebrates the achievements of women around the world is truly significant.

“In today’s marketing landscape, marked by increasing volatility and complexity, the role of planners and strategists has never been more vital.

“However, throughout Africa, women are underrepresented, especially at executive levels, so this recognition is noteworthy and inspiring, and it’s a shared win for my African sisters in marketing.”

An exceptionally strong leader

Commenting on the award, Miles Murphy, CEO of Wunderman Thompson South Africa, says: “Parusha is a real rising star. She is an exceptionally strong leader. She has built a team of formidable senior strategists at Wunderman Thompson here in South Africa, working with our clients to develop breakthrough strategies that help them win and grow.”

An article written by Partab appeared in Issue 2 2023 of ‘Strategic Marketing for Africa’, the magazine of the African Marketing Confederation (AMC).

Over the past decade, WiM has grown into a global network of influential individuals across the marketing sector.

The WiM Awards were introduced in 2010 due to the popularity of WiM events. Past recipients have included senior executives from companies such as Burberry, Google, Facebook, Unilever, Diageo and WPP.

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