Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
ACHIEVEMENTS
SA-based ad industry executive wins Global Women in Marketing award
By our News Team | 2023
Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.
Wunderman Thompson South Africa has announced that its Group Strategy Director, Parusha Partab, has been honoured with the 2023 Strategic Planner of the Year Award at the Global Women in Marketing (WiM) Awards.
“Parusha’s exceptional strategic expertise and dedication not only set her apart and earned her this remarkable recognition, but also secured her a position as the sole African recipient in a highly competitive field,” the agency says in a press release.
Parusha Partab, winner of the 2023 Strategic Planner of the Year Award
The Strategic Planner of the Year category was established to acknowledge the critical role planners and strategists play in today’s increasingly complex and dynamic business landscape. This award specifically celebrates female planning and strategy specialists working on the agency side, or within client organisations.
Speaking after receiving the award, Partab said: “Creating an inclusive environment that celebrates the achievements of women around the world is truly significant.
“In today’s marketing landscape, marked by increasing volatility and complexity, the role of planners and strategists has never been more vital.
“However, throughout Africa, women are underrepresented, especially at executive levels, so this recognition is noteworthy and inspiring, and it’s a shared win for my African sisters in marketing.”
An exceptionally strong leader
Commenting on the award, Miles Murphy, CEO of Wunderman Thompson South Africa, says: “Parusha is a real rising star. She is an exceptionally strong leader. She has built a team of formidable senior strategists at Wunderman Thompson here in South Africa, working with our clients to develop breakthrough strategies that help them win and grow.”
An article written by Partab appeared in Issue 2 2023 of ‘Strategic Marketing for Africa’, the magazine of the African Marketing Confederation (AMC).
Over the past decade, WiM has grown into a global network of influential individuals across the marketing sector.
The WiM Awards were introduced in 2010 due to the popularity of WiM events. Past recipients have included senior executives from companies such as Burberry, Google, Facebook, Unilever, Diageo and WPP.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.