
Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
CONFERENCES & EXHIBITIONS
By our News Team | 2023
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Meetings Africa, a gathering of Africa’s various stakeholders in the meetings, incentives conferences and exhibitions sector, will be held at the Sandton Convention Centre in Johannesburg from 27 February to 1 March 2023.
Speaking at the Meetings Africa 2023 media launch, South African Tourism Acting CEO, Themba Khumalo, said: “The entire global tourism sector has been through a really rough time in the last two years due to the [pandemic], but we are back with a renewed energy and we are motivated to build and grow our sector to pre-pandemic levels and beyond.
Photo courtesy of SA Tourism
“Meetings Africa aims to contribute to helping African business events players restart and grow. We want to create opportunities for Africa’s business events sector so that we can all grow back more vital than ever before. Our new look represents this new injection of energy and is an emphasis on the importance that we place on connections.
”Meetings Africa has a global, hosted buyer programme that aims to provide optimal interaction between buyers and exhibitors.
Familiarisation tours for travel buyers and mediaIn addition, SA Tourism has partnered with all nine provinces within the country to host Meetings Africa familiarisation tours for hosted buyers and media. This will enable key players in the sector to experience SA’s business events facilities and establishments.
In keeping with the spirit of renewed energy, the 2023 Meetings Africa will also, for the first time, host the International Association of Convention Centres (AIPC) Summit.
“This summit will help African venues to benchmark themselves against the global standards, to brand and position themselves based on what people are looking for in an internationally recognised venue,” Khumalo explained.
To date, 275 buyers representing 45 countries have been approved to participate at Meetings Africa 2023, with almost 450 applications being vetted. A total of 305 exhibitors representing 15 African countries are currently registered to showcase their wares.
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.