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MARKETING INNOVATIONS

Lockdown drinks-delivery service evolves into online party planner

By our News Team | 2023

A service that home-delivered alcoholic beverages to Kenyans in lockdown has now become a one-stop shop for arranging premium parties.

An innovative alcoholic-beverage home-delivery service begun by Kenyan-based East African Breweries Limited (EABL) at the height of lockdown – when the country’s bars and clubs were closed – has recently taken a step forward with the launch of an additional service name The Bar Soiree.

Essentially, consumers can visit the company’s e-commerce platform and use the various party planning options available to quickly and conveniently ‘dial a party’. There are pre-set packages or bespoke solutions that enable Kenyan party lovers to order a DJ, a musician, specialist bar staff to create cocktails (known as ‘mixologists’), hire a bar set-up, or even bring in a specialist bottle engraver to add an additional touch of exclusivity.

Marketing Innovations

Photo by Picjumbo.com from Pexels

EABL says the service is ideal for weddings, office parties, business events, anniversaries and the like. And, of course, alcoholic beverages and mixers can be ordered as well.

A response to changing consumer behaviour

“Ever since Ke.thebar.com started a partnership with our distributors and retail customers in response to changing consumer behaviour, we have noted that more consumers are hosting events, especially during the festive season requiring customised and personalised solutions” This new offering will take the hassle out of hosting,” said Head of Media Features at EABL, Waithera Kabiru, during the launch event in December.

“It is more than just a functional benefit: The Bar Soiree packages provide access to premium drinks, mixers, bar set up, mixologists, entertainers and more whilst also connecting consumers to vetted event planners to deliver the rest of the experience at the click of a button.”

Added Anne Joy Michira, EABL Marketing & Innovations Director for East Africa: “Part of our strategy as EABL this year is to connect with our consumers and party planners by offering a personalised experience that suits our customer’s needs.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.