Neuro-research product claims to be a radio advertising ‘gamechanger’
September 12, 2023
Understanding emotional engagement to adverts is becoming a more important metric to advertisers, media house says.
LATEST news
Communications agency appoints Kgomotso Moalusi as managing partner
September 11, 2023
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
‘Candid conversations’ to reduce obstacles to African tourism growth
September 11, 2023
2023 AMC Conference hears multiple calls for marketers to collaborate with the AU to build a more enticing Brand Africa proposition.
Marketing campaigns that do not acknowledge local culture will fail
September 8, 2023
Include local words, humour, clothing, cooking styles and even cooking utensils in campaigns to resonate with consumers, conference told.
DOOH company acts to keep its billboards operating during power crisis
September 8, 2023
Outdoor Network installs its own alternative power supply to keep high-visibility sites running when South Africa’s lights go out.
Google appoints a new managing director for its Africa region
September 7, 2023
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Marketers can be the glue embracing tech and driving change in Africa
September 7, 2023
Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.
Global marketers prioritising YouTube as an advertising platform
September 6, 2023
Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.
Excitement as AMC’s second annual conference gets underway in Uganda
September 6, 2023
Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.
Multiple benefits from new rural service station format in Zambia
September 5, 2023
Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.
How to start building greater brand trust with your customers
September 5, 2023
Share content of value, put clients front and centre, and revisit which metrics matter on social media, says expert.
Most say the experience is as important as products and services
September 4, 2023
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Pepsi unveils marketing strategy to celebrate its 125th birthday
September 4, 2023
New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.
Nestlé still the world’s most valuable food brand, latest study finds
September 1, 2023
Company’s ability to meet evolving consumer preferences and stay ahead of trends has been a driving force behind its continued brand growth.
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