Africa’s top professional marketers to be recognised at gala event
August 21, 2023
Inaugural AMC Marketing Professional of the Year and the Young Marketing Professional to be announced at upcoming conference in Uganda.
LATEST news
Link language, decision-making and behaviour for best email results
August 21, 2023
References to ‘rewards’ and ‘discounts’ – as well as sense of urgency – help boost travel industry email success rate, report finds.
The effect of induced positive consumption simulations on purchases
August 18, 2023
Researchers find that while, in general, mental simulation works in for campaigns, marketers must identify ways to strengthen its impact.
Aviation giant Airbus appoints PR consultancy for sub-Saharan Africa
August 18, 2023
French-based company says it wants a public relations partner to help it ‘tell stories that matter within the continent’.
Banks fill top spots in Kantar’s latest SA Valuable Brands survey
August 17, 2023
A fifth of the brands in the 2023 ranking grew by finding new ways to build value, despite challenging market conditions.
Another FMCG manufacturer announces more investment in Egyptian plants
August 17, 2023
Japanese-based health products multinational is to spend US$40-million on establishing a second facility in the North African nation.
Agency appoints Jacques Shalom to keep things moving like Clockwork
August 16, 2023
New chief creative officer joins with a wealth of experience under his belt and many industry accolades to his name.
The Metaverse is still rising, but it could take a decade to scale
August 16, 2023
Bain & Co study says Metaverse could reach up to US$900-billion by 2030, but may remain in the seed stage for another five to 10 years.
Nestlé adds four new production lines at its Egyptian operations
August 15, 2023
This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.
The way brands address being called out on X affects the bottom line
August 15, 2023
Overall engagement with customers on X can directly impact a company’s future performance and financial outcomes, say researchers.
Africa’s top professional marketers to be recognised at gala event
August 14, 2023
Inaugural AMC Marketing Professional of the Year and the Young Marketing Professional to be announced at upcoming conference in Uganda.
Is gaming the next big thing for African marketers?
August 14, 2023
Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.
African marketer discusses AfCFTA imperatives with Washington audience
August 11, 2023
Bottlenecks thwart business growth and challenge marketers due to delays or elevated costs in product delivery, summit delegates hear.
South Africa’s traditional trade sector shows strong resurgence
August 11, 2023
Traditional trade retail sales grew by almost 24% in the year ending June 2023. By comparison, the modern trade sector grew by only 14.7%.
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