Is gaming the next big thing for African marketers?
September 1, 2023
Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.
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Amazon and Google the world’s top two ‘culturally resonant’ brands
August 31, 2023
Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.
Global pizza chain to sink its teeth into the East African market
August 31, 2023
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
Many choose the liberty of joy over the shackles of gloom
August 30, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Why it’s a complex dance of concept, content and implementation
August 30, 2023
The challenge isn’t just to generate leads for B2B clients, but to do so with credibility and the building of brand trust.
Analysing in-feed digital ad performance on social media platforms
August 29, 2023
To maximise conversion rates, informational ads with indirect links are best for subscription channels, but use emotional ads for recommendation channels.
AI, VR and other key marketing technologies to come under spotlight
August 29, 2023
Plans unveiled for Annual IMM Marketing Conference 2023 and Marketing Excellence Awards to be held in Johannesburg in November.
Global adspend is set to top US$1-trillion for first time in 2024
August 28, 2023
But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.
Turbulence in Africa’s e-commerce sector continues, with more layoffs
August 28, 2023
Kenya’s Twiga Foods platform reveals more job cuts and another restructuring as turmoil among industry players shows no sign of abating.
Zanzibar plans to speed up digital transformation across islands
August 25, 2023
Collaboration with Mastercard will help consumers and businesses to enjoy a more seamless, efficient and inclusive digital environment.
Popular SA grocery home-delivery service enhances brand through toys
August 25, 2023
Checkers Sixty60 service releases its own range of toys to appeal to children of its growing customer base.
Ha, ha! There’s a slow but steady return to humour in advertising
August 24, 2023
There are absolutely no barriers to the use of humour in ads – regardless of media channel, region or category – says industry expert.
Insights and in-depth knowledge for African marketing professionals
August 24, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Dark side of social media influencers: Enabling counterfeit trade
August 23, 2023
Study finds the success of these influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
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