South Africa’s Standard Bank Group makes top marketing appointment
July 31, 2023
Diana Springer will be responsible for the strategic positioning and execution of the well-known banking brand.
LATEST news
YouTube advertising revenue bounces back in latest financial results
July 31, 2023
After three consecutive quarters of declining advertising revenue as it fights TikTok’s rising prominence, You Tube’s ad sales improve.
African CEOs are leveraging AI to accelerate customer experiences
July 31, 2023
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
New retail trade body and marketing institute to partner on awards
July 31, 2023
Shop! South Africa and Institute of Marketing Management announce ‘first-of-its-kind’ partnership involving consumer and shopper marketing.
Many choose the liberty of joy over the shackles of gloom
July 27, 2023
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
African gaming market set to exceed US$1-billion in value next year
July 27, 2023
New study finds Nigeria leads the way in total annual gaming revenue, followed by South Africa, Kenya, Ethiopia and Ghana.
Ipsos acquisition strengthens its operating capabilities in West Africa
July 26, 2023
Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.
More payment options for consumers as ApplePay launches in Morocco
July 26, 2023
More evidence that the growth in smartphone adoption is radically reshaping the African digital landscape, for consumers and retailers alike.
Insights and in-depth knowledge for African marketing professionals
July 25, 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Industry mover-and-shaker is named President-Elect of PR Institute
July 25, 2023
Public relations practitioners can help bring strategic direction to organisations, says Oscar Tshifure, Prisa’s soon-to-be President.
Barbie movie’s marketing juggernaut is finally on the big screen
July 24, 2023
After huge global promotion and a dizzying array of brand extensions, the famous doll attracts huge cinema audiences on its debut weekend.
How reverse logistics can make or break Africa’s e-commerce businesses
July 24, 2023
Returns by online shoppers are rising by around 40%. E-tailers need a more customer-focused and environmentally friendly returns process.
Nestlé opens SA plant to help streamline supply chain operations
July 21, 2023
New facility near Pretoria is a ‘significant milestone’ in meeting local market needs and supporting economic development.
Amazon takes a bite out of Apple’s brand value in new tech rankings
July 21, 2023
Researchers say Amazon’s ‘relentless pursuit of customer-centric innovation’ is a key element in its rapidly growing brand value.
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