Order-taking chatbots being trialled at fast-food drive-thrus in US
May 15, 2023
Artificial intelligence is powering various pilot programmes to test order-taking effectiveness and customer reaction.
LATEST news
Multinational study analyses why brand extensions succeed – or fail
May 12, 2023
Given the high failure rate of brand extensions, it is vital for marketers to understand what factors can drive their success.
SA’s informal economy is showing signs of moving away from cash
May 12, 2023
There is high awareness of bank accounts and payment methods. But high costs, low trust and limited understanding are mitigating factors.
Ghana’s Chartered Marketers are recognised for their achievement
May 11, 2023
Launch of Chartered Marketer brand hailed as ‘a significant milestone in the history of marketing in Ghana’.
Top three consumer trends to be aware of in sub-Saharan Africa
May 11, 2023
Providing cost-effective retail solutions and helping consumers to ‘live a little’ can pay big dividends, research company advises.
FMCG giant PepsiCo South Africa announces appointment of new CEO
May 10, 2023
Riaan Heyl takes over the top job following the retirement of long-serving PepsiCo executive, Tertius Carstens.
LinkedIn becomes latest social platform to announce job losses
May 10, 2023
Blood-letting among social media companies continues, although LinkedIn’s cuts are tiny compared to Twitter and Meta.
Kenyans have most trust in teachers, NGOs and business leaders
May 9, 2023
But businesses are still not doing enough to publicly address societal issues such as climate change, healthcare and economic inequality.
SA’s load shedding crisis creates CSR and PR opportunities for brands
May 9, 2023
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
Sports brand Puma revs up its marketing with a new F1 deal from 2024
May 8, 2023
Brand will create fanwear that targets Formula 1’s different audiences with lifestyle and motorsport collections.
Kenyan marketers announce election of a new chairperson and board
May 8, 2023
Zuhura Odhiambo heads up new 14-person board at Marketing Society of Kenya. Michael Ogillo is the Vice Chair.
Why luxury shoppers are opting for high-end experiences over goods
May 5, 2023
Purchases of experiences, such as hotel stays and fine dining, bring higher levels of perceived escapism and positive emotions
Exploring the role of artificial intelligence in the PR environment
May 5, 2023
PR has long been a people-centric field. However, we’re witnessing a paradigm shift as AI complements and enhances human efforts.
Senior marketers invited to apply for prestigious professional designation
May 4, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
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