Africa’s growing number of young consumers seeking trustworthy brands
April 18, 2023
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
LATEST news
Membership-fee shipping programmes are the way to go for retailers
April 18, 2023
Academic study finds ‘free’ shipping combined with paid membership reduces problem of cart abandonment at final stage of purchase.
World-famous Tupperware brand is on the brink of disaster
April 17, 2023
Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.
Creative leadership changes announced at ad agency Hunt Lascaris
April 17, 2023
Incumbent COO heads to Amsterdam to head creative side of the TBWA Adidas business, while local office unveils new head.
Zambian marketers all geared up for their 26th annual conference
April 14, 2023
ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.
The ‘magic sauce’ that will define the top brands of tomorrow
April 14, 2023
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Targeting young tech-heads? Perhaps NFTs are the way to go?
April 13, 2023
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Internal appointments beef up Kantar’s management team in MEA region
April 13, 2023
Leading data, insights and consulting company has announced several key appointments in its Africa and Middle East business operations.
Proud and Passionate. Meet the consumers of North Africa
April 12, 2023
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Nigerian-based B2B platform poised to start operations in Kenya
April 12, 2023
Omnibiz is in the early stages of its East African rollout and will compete with the likes of Twiga Foods, Wasoko and Marketforce in Kenya.
African chat commerce finds its ever-louder and clearer voice
April 11, 2023
While China and the Far East lead the chat commerce revolution, Africa is – remarkably – ahead of the Western world in its development.
OOH specialist appoints new Head of Group Marketing and Services
April 11, 2023
Ruchelle Mouton brings extensive out-of-home media expertise to her new senior marketing role at Tractor Outdoor.
Insights and in-depth knowledge for African marketing professionals
April 6, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Britain hits TikTok with a big fine over children’s privacy breaches
April 6, 2023
Social media platform did not abide by laws designed to keep children safe in the digital world, consumer watchdog says.
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