The Internet
November 29, 2022
Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.
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Advertising Spending
November 28, 2022
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.
Consumer Research
November 28, 2022
We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.
Brand Acquisitions
November 25, 2022
Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.
Supply Chain
November 25, 2022
Consumer-packaged goods industry in Africa is being ‘systematically transformed’ by Ramani’s ‘huge ambition’, investor says.
Executive Appointments
November 24, 2022
Zayd Abrahams joins from banking group FNB, where he currently leads marketing for the Personal Banking and Private Banking segments.
Marketing ROI
November 24, 2022
Despite evidence that shows it’s a bad idea, marketing budgets are often the first to be scrutinised and tightened in times of uncertainty.
Consumer Engagement
November 23, 2022
Strategies needed to optimise digital commitment from consumers have shifted as the global business and geopolitical landscape changes.
Traditional Media
November 23, 2022
Traditional media remains stronger on the continent than in developed markets, with relatively high cost of digital access being a factor.
Online Shopping
November 22, 2022
As retailers struggle, they may need to rein in their returns procedures, particularly for ‘serial returners’ and ‘retail borrowers’.
Sports Sponsorship
November 22, 2022
While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.
Advertising
November 21, 2022
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
Public Relations
November 21, 2022
‘Potential reach’ is a manipulative metric, while ‘actual reach’ is difficult to ascertain without a media outlet’s internal metrics.
Media Trends
November 18, 2022
Video-on-demand (VOD) models predicted to mark a new chapter for the global TV and video market in the year ahead.
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