Retail Strategy
November 3, 2022
Meta’s unveiling of the JioMart grocery shopping app on WhatsApp in India could become an exciting proof-of-concept for African online retailers.
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AMC Member News
November 3, 2022
Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.
Product Placement
November 2, 2022
TV product placement for cigarettes increases sales by 2% for the tobacco brand shown – as well as for rival brands, researchers find.
Advertising Agencies
November 2, 2022
Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.
OOH Advertising
November 1, 2022
New DOOH technology enables audiences to engage, participate and shape what is being displayed on the screens.
AMC Member News
November 1, 2022
December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.
Sportswashing
October 31, 2022
Researchers at Australian university identify 51 partnerships between sports organisations and coal, gas and oil brands in the country.
AMC News
October 31, 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
Influencer Marketing
October 28, 2022
Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.
Advertising Spending
October 28, 2022
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
Reputational Risks
October 27, 2022
Criminals may be using DHL’s brand name to target online shoppers as we head towards Black Friday and Christmas.
Bland Advertising
October 27, 2022
Brands like Google, Uber, Microsoft and Airbnb don’t try to disrupt or stand out from the crowd, because they are already outside of it.
Shopping Trends
October 26, 2022
People are going to the shops far less frequently, but are still spending more and may be in denial about difficult economic conditions.
Reputation Management
October 26, 2022
Adidas, which manufactures and markets West’s Yeezy sportswear brand, has immediately cut all ties over controversial and ‘hateful’ comments.
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