AMC Member News
December 8, 2022
Event to recognise Kenya’s outstanding marketing and communication campaigns for the year also celebrates MSK’s 60th anniversary.
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Marketing Predictions
December 8, 2022
To drive growth amid continued disruption, CMOs must act decisively to prioritise their investments and their strategy, advises Gartner.
Advertising Spending
December 7, 2022
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
Marketing Predictions
December 7, 2022
Brands that pay the closest attention to meeting the individualised needs of their clients will stand a better chance of coming out on top.
Advertising
December 6, 2022
Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.
Consumer Trends
December 6, 2022
Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.
Influencer Marketing
December 5, 2022
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
Market Knowledge
December 2, 2022
Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.
Supply Chain
December 2, 2022
More than 140,000 retailers in Kenya and Uganda will enjoy improved product assortment and affordability, company says.
Health-conscious Consumers
December 1, 2022
As more consumers start to seek healthier lifestyles, healthy products are now entering mainstream outlets. Yet transparency is paramount.
Retail Strategy
December 1, 2022
More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.
Data Protection
December 1, 2022
Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.
Marketing Trends
December 1, 2022
Almost all marketing respondents to a Warc survey say the impact of the recession is affecting their planning.
Black Friday
November 29, 2022
In-store purchasing remains notably more popular than online shopping, but with virtual card usage on the rise.
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