Online Shopping
November 15, 2022
Algerian-founded mobile app says it sees the potential of South Africa’s growing online shopping audience.
LATEST news
Brand Influence
November 15, 2022
The impact of Covid-related brand advertising on social-distancing behaviour shows possible benefits for climate crisis too.
Media Trends
November 11, 2022
New year will bring changes in the content people consume and how they do it, as well as the further evolution of digital commerce.
Industry Awards
November 11, 2022
Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.
Public Relations
November 10, 2022
Managing partner role for experienced executive recruited from London’s public relations and influence scene.
Future of Marketing
November 10, 2022
Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.
Marketing Challenges
November 9, 2022
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
Loyalty Programmes
November 9, 2022
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Influencer Marketing
November 8, 2022
New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.
Brand Building
November 8, 2022
Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.
Inspiring Brands
November 7, 2022
Google leads, along with the likes of Apple, when it comes to brands that inspire. But auto and social media companies are on the up.
African Marketing News
November 7, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
The Metaverse
November 4, 2022
While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.
AMC Member News
November 4, 2022
Marketing Man and Marketing Woman of the Year named at awards event, as well as others who made an outstanding professional contribution.
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