Greenwashing
October 14, 2022
The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.
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Consumer Privacy
October 14, 2022
Tech giant is paying US$85-million to Arizona to settle consumer privacy claims. In August it paid US$41-million to Australian authorities.
Rogue Marketing
October 13, 2022
Rogue influencers may initially boost sales, but cause long-term brand damage. Photo by Ivan Samkov from Pexels
Black Friday
October 13, 2022
Consumers are more savvy and have tighter purse strings, so brands must be on their game, offer value and avoid cheap tricks.
OOH Advertising
October 12, 2022
Prime Piccadilly Circus site in central London has been chosen by the platform to push its brand story and engage consumers.
First-Party Data
October 12, 2022
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
Social Media
October 11, 2022
If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.
African Marketing News
October 11, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
Connectivity
October 10, 2022
Google says it intends to scale up Cloud capability for Africa through sites in South Africa, Kenya and Nigeria.
Chat Commerce
October 10, 2022
Chat Commerce Trends Report says 95% of consumers want a personalised chat experience for booking updates, flight delays and late check-ins.
The Metaverse
October 7, 2022
Financial services group Nedbank stakes its claim to a ‘village’ in the new digitally enhanced world of Ubuntuland.
AMC News
October 7, 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
Influencer Marketing
October 6, 2022
Virtual influencers are most common in Asia and North America, but Africans are using new and often hybrid influencer solutions for brands.
Corporate Governance
October 6, 2022
UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.
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