Brand Building
November 8, 2022
Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.
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Inspiring Brands
November 7, 2022
Google leads, along with the likes of Apple, when it comes to brands that inspire. But auto and social media companies are on the up.
African Marketing News
November 7, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
The Metaverse
November 4, 2022
While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.
AMC Member News
November 4, 2022
Marketing Man and Marketing Woman of the Year named at awards event, as well as others who made an outstanding professional contribution.
Retail Strategy
November 3, 2022
Meta’s unveiling of the JioMart grocery shopping app on WhatsApp in India could become an exciting proof-of-concept for African online retailers.
AMC Member News
November 3, 2022
Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.
Product Placement
November 2, 2022
TV product placement for cigarettes increases sales by 2% for the tobacco brand shown – as well as for rival brands, researchers find.
Advertising Agencies
November 2, 2022
Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.
OOH Advertising
November 1, 2022
New DOOH technology enables audiences to engage, participate and shape what is being displayed on the screens.
AMC Member News
November 1, 2022
December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.
Sportswashing
October 31, 2022
Researchers at Australian university identify 51 partnerships between sports organisations and coal, gas and oil brands in the country.
AMC News
October 31, 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
Influencer Marketing
October 28, 2022
Influencer originality, follower size and sponsor salience enhance the efficacy of a message. But over-posting and new products diminish it.
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