Marketing Events
October 25, 2022
Lineup of local and international speakers will address delegates on the theme ‘From Surviving to Thriving: Scaling Towards Excellence’.
LATEST news
AMC Marketing Conference
October 25, 2022
Implementing a successful RTM strategy at scale is always a challenge, but companies cannot afford to fail, conference hears.
Executive Appointments
October 24, 2022
Nicole Roos becomes the first female managing director to head up the company’s East and Southern Africa operations.
AMC Marketing Conference
October 24, 2022
Customer experience is the new battleground and brands must deliver, rather than merely making unfulfilled promises, delegates hear.
Creative Awards
October 21, 2022
Ogilvy Africa honoured with bronze trophy for its campaign to educate young rural mothers on proper post-natal nutritional care.
AMC Marketing Conference
October 21, 2022
Astute marketing will benefit the development of the AfCFTA, which has the potential to create a trading bloc with a GDP of US$3-trillion.
Partner Marketing
October 20, 2022
New research by the CMO Council reveals a national marketing ‘blind spot’ in local partner marketing performance.
AMC Marketing Conference
October 20, 2022
Developing the right corporate culture is a key driver of marketing and overall business success, conference delegates are told.
Entertainment and media revenue in Africa showing strong rebound
October 19, 2022
Segments such as video games and streaming TV have risen to new heights after thriving under lockdown conditions, study finds.
Inaugural AMC Conference discusses reshaping Africa’s business future
October 19, 2022
Spectacular Victoria Falls is the backdrop for this historic conference, which is being hosted by the Marketers Association of Zimbabwe.
OOH Media
October 18, 2022
Static OOH ads still account for around 60% of global revenues and are not in terminal decline, despite improvements in digital technology.
Digital Advertising
October 18, 2022
Specialist advertising sales company to provide support, training, lines of credit and local billing to advertisers in the Ghanaian market.
Retailing
October 17, 2022
Modern technology is bringing important and far-reaching changes to the ‘mom-and-pop’ retail sector across the continent.
Loyalty Programmes
October 17, 2022
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
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