Brand Strategy
September 20, 2022
More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.
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Advertising
September 20, 2022
Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.
Royal Warrants
September 19, 2022
Brand endorsements given by the Queen during her reign are no longer valid and companies will need to reapply to the new King.
Creativity Awards
September 19, 2022
Dubai-based OOH activation by Adidas to encourage women to take up swimming is adjudged the best campaign in Middle East & Africa region.
Industry Awards
September 15, 2022
Gala event aims to recognise excellence and highlight the fundamental role of marketing to achieving business success in Nigeria.
Data Privacy
September 15, 2022
UK study finds consumers have privacy concerns, but most will share personal data if they can reap the rewards.
Personal Data
September 15, 2022
Platform’s former security boss tells government hearing that his bosses covered up major data security inadequacies.
Consumer Issues
September 15, 2022
After Covid disruptions, the retail scene in Cameroon is returning to normal. But older consumers still have special requirements.
Online Reviews
September 13, 2022
Despite the buying of online reviews being illegal in many countries, researchers documented several large marketplaces for fake reviews.
Brand Purpose
September 13, 2022
There are different types of well-being consumers may experience by engaging with brands they believe reflect their own values.
Programmatic Buying
September 13, 2022
Organisation says its recommendations will help marketers to make informed decisions on the value of each technology and service offering.
Greenwashing
September 13, 2022
Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.
Executive Appointments
September 9, 2022
Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.
Consumer Laws
September 9, 2022
Researchers find mandatory disclosure on food labels may not stop people buying a product – but publicity around the law’s enactment will.
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