Sports Marketing
November 18, 2022
All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.
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Luxury Goods
November 17, 2022
Luxury sector is more than 20% up this year, and the good times will likely roll until the end of the decade, report says.
Marketing Appointments
November 17, 2022
Marketer with experience building the QSR brand in the UK, Netherlands, Sweden and Iceland comes full circle to his African roots.
Informal Economy
November 16, 2022
Marketing body stresses informal sector’s potential in Africa and how today’s micro-enterprises could be tomorrow’s mega-enterprises.
Supply Chain
November 16, 2022
Pandemic-induced challenges in the global supply chain are likely a thing of the past. Watch out for new hurdles and opportunities in 2023.
Online Shopping
November 15, 2022
Algerian-founded mobile app says it sees the potential of South Africa’s growing online shopping audience.
Brand Influence
November 15, 2022
The impact of Covid-related brand advertising on social-distancing behaviour shows possible benefits for climate crisis too.
Media Trends
November 11, 2022
New year will bring changes in the content people consume and how they do it, as well as the further evolution of digital commerce.
Industry Awards
November 11, 2022
Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.
Public Relations
November 10, 2022
Managing partner role for experienced executive recruited from London’s public relations and influence scene.
Future of Marketing
November 10, 2022
Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.
Marketing Challenges
November 9, 2022
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
Loyalty Programmes
November 9, 2022
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Influencer Marketing
November 8, 2022
New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.
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