AMC Member News
October 5, 2022
IMM Fridays breakfast event hears how the rapid growth of online research techniques is changing the face of consumer insight in Africa.
LATEST news
AfCFTA
October 5, 2022
Consignment of batteries to Ghana may pave the way for more deals as new pilot phase aims to kick-start slow implementation of AfCFTA.
Third-Party Data
October 4, 2022
Strategic Marketing for Africa has spoken to local industry players as they prepare for the eventual loss of third-party data on Google Chrome.
Social Media
October 4, 2022
Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
African Marketing News
October 3, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
Advertising Campaigns
October 3, 2022
Campaign shows Carte Blanche anchor ‘getting down and funky’ in a cool bar to promote South African Breweries’ popular beer brand.
Environmental Activism
September 30, 2022
Brandalism group aims to embarrass airlines and wants advertising agency employees to refuse to do work for high-carbon clients.
Branding
September 30, 2022
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
Rebuilding Trust
September 29, 2022
Food-delivery customers tell researchers how businesses can save day and rebuild trust after failures in service.
Consumer Privacy
September 29, 2022
Regulator says the platform ‘may have’ processed children’s data without consent and also contravened other UK privacy legislation.
E-Commerce
September 28, 2022
But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.
Agency Appointments
September 28, 2022
Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.
Executive Appointments
September 27, 2022
Koo Govender’s “priority will be to drive impact for the agency’s clients by helping them win in a platform world”, company says.
Customer Experience
September 27, 2022
Unique circumstances mean that African-based businesses still frequently still lag their international competitors in CX, study finds.
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