Retail Outlook
September 26, 2022
Online shopping’s share of the total retail pie will continue to rise and should comprise a quarter of all retail sales by 2027, says study.
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Media Research
September 26, 2022
Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.
Retail Innovation
September 26, 2022
South African retail giant believes the standard-size shopping bags it has been using disadvantaged customers travelling on public transport.
Marketing Appointments
September 26, 2022
Regional management appointment announced, as well as new media director role in company’s Zambian office.
Sustainability
September 22, 2022
With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.
Future of Marketing
September 22, 2022
Forward-thinking chief marketing officers should lead the way in navigating the way to better brand decisions.
Sports Marketing
September 21, 2022
Manchester United and Portugal striker has more followers than anyone else on Instagram. But his marketing endorsement comes at a price.
Digital Marketing
September 21, 2022
Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.
Marketing Analytics
September 20, 2022
CMOs must push for a data-informed organisational culture and reduce internal cognitive biases to get maximum benefit from their data.
Brand Equity
September 20, 2022
Researchers focus on the key metric of brand equity to understand how brands are affected by macro-economic business cycles.
Brand Strategy
September 20, 2022
More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.
Advertising
September 20, 2022
Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.
Royal Warrants
September 19, 2022
Brand endorsements given by the Queen during her reign are no longer valid and companies will need to reapply to the new King.
Creativity Awards
September 19, 2022
Dubai-based OOH activation by Adidas to encourage women to take up swimming is adjudged the best campaign in Middle East & Africa region.
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