Chat Commerce
October 10, 2022
Chat Commerce Trends Report says 95% of consumers want a personalised chat experience for booking updates, flight delays and late check-ins.
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The Metaverse
October 7, 2022
Financial services group Nedbank stakes its claim to a ‘village’ in the new digitally enhanced world of Ubuntuland.
AMC News
October 7, 2022
High-level Chartered Marketer (Africa) programme will equip senior marketers to operate successfully in highly complex and diverse markets.
Influencer Marketing
October 6, 2022
Virtual influencers are most common in Asia and North America, but Africans are using new and often hybrid influencer solutions for brands.
Corporate Governance
October 6, 2022
UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.
AMC Member News
October 5, 2022
IMM Fridays breakfast event hears how the rapid growth of online research techniques is changing the face of consumer insight in Africa.
AfCFTA
October 5, 2022
Consignment of batteries to Ghana may pave the way for more deals as new pilot phase aims to kick-start slow implementation of AfCFTA.
Third-Party Data
October 4, 2022
Strategic Marketing for Africa has spoken to local industry players as they prepare for the eventual loss of third-party data on Google Chrome.
Social Media
October 4, 2022
Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
African Marketing News
October 3, 2022
Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
Advertising Campaigns
October 3, 2022
Campaign shows Carte Blanche anchor ‘getting down and funky’ in a cool bar to promote South African Breweries’ popular beer brand.
Environmental Activism
September 30, 2022
Brandalism group aims to embarrass airlines and wants advertising agency employees to refuse to do work for high-carbon clients.
Branding
September 30, 2022
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
Rebuilding Trust
September 29, 2022
Food-delivery customers tell researchers how businesses can save day and rebuild trust after failures in service.
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