Industry Awards
September 15, 2022
Gala event aims to recognise excellence and highlight the fundamental role of marketing to achieving business success in Nigeria.
LATEST news
Data Privacy
September 15, 2022
UK study finds consumers have privacy concerns, but most will share personal data if they can reap the rewards.
Personal Data
September 15, 2022
Platform’s former security boss tells government hearing that his bosses covered up major data security inadequacies.
Consumer Issues
September 15, 2022
After Covid disruptions, the retail scene in Cameroon is returning to normal. But older consumers still have special requirements.
Online Reviews
September 13, 2022
Despite the buying of online reviews being illegal in many countries, researchers documented several large marketplaces for fake reviews.
Brand Purpose
September 13, 2022
There are different types of well-being consumers may experience by engaging with brands they believe reflect their own values.
Programmatic Buying
September 13, 2022
Organisation says its recommendations will help marketers to make informed decisions on the value of each technology and service offering.
Greenwashing
September 13, 2022
Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.
Executive Appointments
September 9, 2022
Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.
Consumer Laws
September 9, 2022
Researchers find mandatory disclosure on food labels may not stop people buying a product – but publicity around the law’s enactment will.
Brand Conversations
September 8, 2022
Research by Twitter and Publicis finds that online brand conversation is a trusted, everyday part of the shopping process.
Advertising Strategy
September 8, 2022
Kantar study finds that sponsored events, magazines and cinemas are where consumers are most appreciative of advertising.
SUPPLY CHAIN
September 7, 2022
Online shopping giant says the delivery route algorithm that will help avoid driving millions of extra kilometres and make quicker deliveries.
Buying Habits
September 7, 2022
Researchers studying fashion buying habits in the UK find a ‘clear gap’ between consumers’ ideals and what they do in practice.
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