Consumer Issues
August 31, 2022
Nearly 40% of consumers in 28 countries surveyed by Ipsos think that inflation is the biggest challenge facing them right now.
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Customised Products
August 30, 2022
Researchers examine how our smartphones are pushing us to unconsciously prefer buying customised products and services.
Customer Relationships
August 30, 2022
It is extremely important for businesses and sales professionals to understand how customer relationships develop between people.
Influencer Marketing
August 29, 2022
An academic study into influencers in the pet industry finds that disclosure of their connection to a brand diminishes audience engagement.
Brand Slogans
August 29, 2022
Slogans are an important aid to branding and advertising engagement, so why has their use been declining in recent years?
Marketing Metrics
August 26, 2022
You can’t monitor and analyse every digital marketing metric out there. So, it’s important to identify what’s relevant to you.
Advertising Spending
August 26, 2022
Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.
Sales Management
August 25, 2022
Researchers say managers should be trained to be mindful of the performance patterns that may signal a salesperson’s ‘dark’ personality.
Big data
August 25, 2022
Competition analysis, targeted marketing, better products and improved guest experiences are just some of the benefits of using big data.
Sports Sponsorship
August 24, 2022
Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.
Decision-Making
August 24, 2022
Researchers say many marketers are aware of the ‘false consensus effect’ but admit that they still frequently fall prey to it.
The Internet
August 23, 2022
Search engine’s latest updates will hit ‘clickbait’ sites, but favour websites of higher quality, especially when it comes to product reviews.
Media Buying
August 23, 2022
The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.
Website Design
August 22, 2022
Given that most potential customers will visit your website before making buying decisions, its vital to make a positive impression.
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