Youth Sentiment
June 28, 2022
Covid and economic instability have created short-term pessimism, but over two thirds think they will lead better lives than their parents.
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Influencer Marketing
June 28, 2022
Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.
Future-Proofing
June 27, 2022
The dramatic and rapid move to digital experiences during Covid gives insights as to how to plan for the next black swan event.
Brand Strategy
June 27, 2022
Winning with upmarket shoppers requires the delivery of seamless online and offline brand experiences for customers.
The Metaverse
June 24, 2022
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
Consumer Trends
June 24, 2022
Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.
Socia Media
June 23, 2022
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Consumer Trends
June 23, 2022
Online shopping is rising rapidly, but big brands are not tailoring their products and messages for the unique township ecosystem.
E-Commerce
June 22, 2022
Global technology publication predicts online shopping on the continent is set to become ‘highly lucrative’.
Advertising Campaigns
June 22, 2022
The increasingly blurred lines between work and private time have inspired clever campaigns from both Heineken and Stella Artois this month.
E-Commerce
June 21, 2022
Leaked documents published in the US apparently show that Amazon.com will target South Africa and Nigeria early next year.
Advertising
June 21, 2022
Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.
Humour in Marketing
June 20, 2022
The Happiness Report believes that people will reward brands which embrace humour with loyalty, advocacy and repeat purchases.
Executive Appointments
June 20, 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
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