Personal Branding
August 5, 2022
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
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Brand Values
August 5, 2022
MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.
Shopping Trends
August 4, 2022
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.
Consumer Outlook
August 4, 2022
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Television Advertising
August 3, 2022
As spending on traditional advertising starts to increase again, marketers must ensure consumers don’t ‘zap’ their TV ads.
Marketing Ethics
August 3, 2022
Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.
Outdoor Advertising
August 2, 2022
One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.
Influencer Marketing
August 2, 2022
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
Social Media
August 1, 2022
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
Digital Marketing
August 1, 2022
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
Video-Based Marketing
July 28, 2022
Videos are engaging, entertaining and, when produced effectively with a sound strategy in mind, can leave a lasting impression.
Augmented Reality
July 28, 2022
Five-nation study concludes the augmented reality’s ability to drive personalised consumer experiences will boost sales.
Social Media
July 27, 2022
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Public Relations
July 27, 2022
Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.
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