The Metaverse
July 15, 2022
The future of The Metaverse is being written and re-written every single minute, says the head of the new jury panel.
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Customer Trust
July 15, 2022
Brands believe they are already trusted custodians of consumer data, but most Asia-Pacific consumers have concerns.
Email Marketing
July 14, 2022
Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.
Data-driven Marketing
July 14, 2022
Almost half of top marketers questioned in global study say that access to the right customer data is ‘hit or miss’.
Private Brands
July 13, 2022
There has been a 27% increase in positive price perception of in-house brands over the past year, industry expert says.
Legislation
July 13, 2022
Two new pieces of legislation will affect how marketers in the European Union can reach target groups of consumers.
Social Media Influencers
July 12, 2022
Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.
Retailing
July 12, 2022
The continent’s small independent shops are modernising and embracing tech – ensuring they’ll remain dominant for the foreseeable future.
Influencer Marketing
July 11, 2022
It is vital to find trusted influencers who can communicate your message with maximum credibility, advises US expert.
Humour in Advertising
July 11, 2022
Fast-food brands Burger King and KFC were among those to quickly poke fun at controversial outgoing PM Boris Johnson.
Measuring Return on Investment
July 8, 2022
ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.
Digital OOH
July 8, 2022
As air travel experiences a post-pandemic boom, brands are seeing the potential of DOOH in the airport environment.
Media Landscape
July 7, 2022
Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.
Loyalty Programmes
July 7, 2022
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
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