Podcasts
June 7, 2022
American Girl, a premium toy and publishing brand for girls, recently unveiled its own podcast network. It joins the likes of Barbie.
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Business Strategy
June 7, 2022
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Influencer Marketing
June 6, 2022
Academics claim this is the first systematic assessment of influencer ROI and what pays off for companies using this marketing approach.
Advertising Industry
June 6, 2022
Delna Sethna to take up Kenya-based role after earning numerous accolades while servicing the Colgate account in India.
Supply Chain
June 3, 2022
The Economist examines the rapid rise of e-commerce ventures that could revolutionise the informal retail sector’s supply chain dynamics.
Social Media
June 3, 2022
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Social Networks
June 2, 2022
With marketers increasingly using LinkedIn as a business tool, an initiative to provide transparency into how it operates will be welcomed.
Advertising Campaigns
June 2, 2022
Heineken suggests stressed-out employees use a near-magical bottle opener to immediately shut down all work apps and work-related devices.
Sustainability
June 1, 2022
Putting a higher price tag on certain unsustainable items doesn’t necessarily discourage purchase. In fact, the opposite may apply.
AMC Masterclass
June 1, 2022
“Change can be an opportunity … never let a good crisis go to waste,” respected academic and business author tells attendees.
Data Privacy
May 31, 2022
By relying solely on zero-party data, you can avoid being too intrusive and help customers develop trust in your brand.
AMC Member News
May 31, 2022
Institute of Marketing Management relaunches in South Africa and kicks off with first of planned monthly breakfast events.
Social Media
May 30, 2022
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.
Out-of-Home Advertising
May 30, 2022
As professionals and white-collar employees return to their desks in many global cities, brands want to reach them as they commute.
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