Brand Milestones
August 11, 2022
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
LATEST news
Public Relations
August 10, 2022
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Corporate Social Responsibility
August 10, 2022
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Marketing Spend
August 8, 2022
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Market Insights
August 8, 2022
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
Personal Branding
August 5, 2022
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
Brand Values
August 5, 2022
MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.
Shopping Trends
August 4, 2022
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.
Consumer Outlook
August 4, 2022
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
Television Advertising
August 3, 2022
As spending on traditional advertising starts to increase again, marketers must ensure consumers don’t ‘zap’ their TV ads.
Marketing Ethics
August 3, 2022
Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.
Outdoor Advertising
August 2, 2022
One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.
Influencer Marketing
August 2, 2022
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
Social Media
August 1, 2022
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
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