Measuring Return on Investment
July 8, 2022
ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.
LATEST news
Digital OOH
July 8, 2022
As air travel experiences a post-pandemic boom, brands are seeing the potential of DOOH in the airport environment.
Media Landscape
July 7, 2022
Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.
Loyalty Programmes
July 7, 2022
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
Social Media
July 6, 2022
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
AMC Member News
July 6, 2022
Marketers need to appreciate how young people understand brands and consume information at different stages of their development.
Liquor Retailing
July 5, 2022
Off-trade liquor retail strategies are evolving in size and sophistication, in part due to changes in habits driven by the pandemic.
Customer Experience
July 5, 2022
Survey finds two-thirds of people prefer to use social media during the buying process, but younger consumers are particularly unhappy.
Influencers
July 4, 2022
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
African Marketing News
July 4, 2022
Issue 2 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
AMC Member News
July 1, 2022
Institute’s AGM hears of ambitious plans, including expansion of the Ghana Customer Satisfaction Index that launched in 2021.
Advertising Outlook
July 1, 2022
Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.
Retail Research
June 30, 2022
Retail brands will have access to data on how shoppers are reacting to their products, campaigns and in-store promotions.
Generation Z
June 30, 2022
It’s a young and growing consumer audience that knows what it wants from brands – so it’s vital to speak their language.
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