Marketing Gimmicks
August 17, 2022
Playful and gimmicky, it wants consumers to feel as if they’re in a slightly dodgy bar with inexpensive drinks and a down-to-earth vibe.
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Guerrilla Marketing
August 17, 2022
Danish broadcasting company finds a hard-hitting way to remind Copenhagen city residents how global warming could change their lives.
Retail Strategy
August 16, 2022
The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.
Online Advertising
August 16, 2022
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
Social Media
August 15, 2022
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Brand Value
August 15, 2022
No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.
Personal Branding
August 12, 2022
Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.
Brand Experience
August 12, 2022
When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.
Public Relations
August 11, 2022
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
Brand Milestones
August 11, 2022
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
Public Relations
August 10, 2022
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Corporate Social Responsibility
August 10, 2022
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Marketing Spend
August 8, 2022
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Market Insights
August 8, 2022
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
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