Personalised Shopping
July 19, 2022
Study finds that 72% of shoppers who received personalised recommendations ended up purchasing more goods than they planned.
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Digital Media Landscape
July 19, 2022
Finance, FMCG and alcohol remain the categories with the highest percentage of media spend in South Africa.
AMC Member News
July 18, 2022
CIMG also announces ambitious plans for additional customer satisfaction and branding studies during 2022.
African Marketing News
July 18, 2022
Issue 2 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
The Metaverse
July 15, 2022
The future of The Metaverse is being written and re-written every single minute, says the head of the new jury panel.
Customer Trust
July 15, 2022
Brands believe they are already trusted custodians of consumer data, but most Asia-Pacific consumers have concerns.
Email Marketing
July 14, 2022
Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.
Data-driven Marketing
July 14, 2022
Almost half of top marketers questioned in global study say that access to the right customer data is ‘hit or miss’.
Private Brands
July 13, 2022
There has been a 27% increase in positive price perception of in-house brands over the past year, industry expert says.
Legislation
July 13, 2022
Two new pieces of legislation will affect how marketers in the European Union can reach target groups of consumers.
Social Media Influencers
July 12, 2022
Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.
Retailing
July 12, 2022
The continent’s small independent shops are modernising and embracing tech – ensuring they’ll remain dominant for the foreseeable future.
Influencer Marketing
July 11, 2022
It is vital to find trusted influencers who can communicate your message with maximum credibility, advises US expert.
Humour in Advertising
July 11, 2022
Fast-food brands Burger King and KFC were among those to quickly poke fun at controversial outgoing PM Boris Johnson.
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