Marketing Metrics
August 26, 2022
You can’t monitor and analyse every digital marketing metric out there. So, it’s important to identify what’s relevant to you.
LATEST news
Advertising Spending
August 26, 2022
Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.
Sales Management
August 25, 2022
Researchers say managers should be trained to be mindful of the performance patterns that may signal a salesperson’s ‘dark’ personality.
Big data
August 25, 2022
Competition analysis, targeted marketing, better products and improved guest experiences are just some of the benefits of using big data.
Sports Sponsorship
August 24, 2022
Beer brand Budweiser teams up with trio of global soccer stars to offer fan prizes and begin the pre-tournament hype.
Decision-Making
August 24, 2022
Researchers say many marketers are aware of the ‘false consensus effect’ but admit that they still frequently fall prey to it.
The Internet
August 23, 2022
Search engine’s latest updates will hit ‘clickbait’ sites, but favour websites of higher quality, especially when it comes to product reviews.
Media Buying
August 23, 2022
The platform’s new business strategy to accept paid advertising for the first time is said to exclude children’s content and original movies.
Website Design
August 22, 2022
Given that most potential customers will visit your website before making buying decisions, its vital to make a positive impression.
Mobile Apps
August 22, 2022
Market for mobile apps is on the increase as smartphone penetration continues to grow rapidly, summit hears.
Viewing Habits
August 19, 2022
Britons aged 16-24 now watch almost seven times less scheduled TV than those aged 65 and over, country’s communications regulator finds.
Consumer Privacy
August 19, 2022
Watchdog says the court’s decision sends a strong message to digital platforms and other businesses that they cannot mislead consumers.
Reputation Management
August 18, 2022
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
AMC Member News
August 18, 2022
Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.
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