Retail Strategy
May 27, 2022
Fashion outlet in California combines a personalised physical in-store experience with the best that technology can offer.
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Podcasts
May 27, 2022
A study by the Interactive Advertising Bureau (IAB) and consulting firm PwC predicts podcast ad spend in the US is set to more than double.
Retail Strategy
May 26, 2022
Need a headache tablet fast? Or even a quick meal? A drone could be flying the order to your home in just 30 minutes.
Brand Rankings
May 26, 2022
Cellular giant MTN is still the continent’s most valuable brand, while Capitec bank is the strongest brand.
Africa Day
May 25, 2022
Social media giant wants to amplify the voices and stories of people and businesses from across Africa that are impacting the world.
Advertising Industry
May 25, 2022
Firdous Osman described as perfect candidate to lead the agency because of her “top-notch skillset and exceptional level of experience”.
Marketing Budgets
May 24, 2022
Marketing spend in 2022 will be almost 10 percent of total company revenue, with ‘traditional channels’ showing a surprising rebound.
Customer Self-Service
May 24, 2022
To provide chat self-service effectively, businesses must spend time designing an exceptional user experience.
Public Relations
May 23, 2022
PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.
Customer Data
May 23, 2022
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.
E-commerce
May 20, 2022
Nigerian-based company says consumer demand saw its orders increase by 40 percent year-on-year and revenue rise by 44 percent.
Content Marketing
May 20, 2022
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Word-of-Mouth Marketing
May 19, 2022
A growing emphasis is being placed on the importance of word-of-mouth marketing online as a primary component of e-commerce success.
Marketing Partnerships
May 19, 2022
Joint strategy will include co-branded product campaigns, limited-edition merchandise giveaways and limited-edition promotions.
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