Liquor Retailing
July 5, 2022
Off-trade liquor retail strategies are evolving in size and sophistication, in part due to changes in habits driven by the pandemic.
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Customer Experience
July 5, 2022
Survey finds two-thirds of people prefer to use social media during the buying process, but younger consumers are particularly unhappy.
Influencers
July 4, 2022
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
African Marketing News
July 4, 2022
Issue 2 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.
AMC Member News
July 1, 2022
Institute’s AGM hears of ambitious plans, including expansion of the Ghana Customer Satisfaction Index that launched in 2021.
Advertising Outlook
July 1, 2022
Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.
Retail Research
June 30, 2022
Retail brands will have access to data on how shoppers are reacting to their products, campaigns and in-store promotions.
Generation Z
June 30, 2022
It’s a young and growing consumer audience that knows what it wants from brands – so it’s vital to speak their language.
Shopper Trends
June 29, 2022
New study explores what motivates SA online shoppers, where they get their ideas from, and how they research before they shop.
AMC Member News
June 29, 2022
Ceremony in Accra honours those who excelled in maiden Professional Marketing Qualifications (PMQ) examinations.
Youth Sentiment
June 28, 2022
Covid and economic instability have created short-term pessimism, but over two thirds think they will lead better lives than their parents.
Influencer Marketing
June 28, 2022
Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.
Future-Proofing
June 27, 2022
The dramatic and rapid move to digital experiences during Covid gives insights as to how to plan for the next black swan event.
Brand Strategy
June 27, 2022
Winning with upmarket shoppers requires the delivery of seamless online and offline brand experiences for customers.
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