The Metaverse
June 24, 2022
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
LATEST news
Consumer Trends
June 24, 2022
Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.
Socia Media
June 23, 2022
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Consumer Trends
June 23, 2022
Online shopping is rising rapidly, but big brands are not tailoring their products and messages for the unique township ecosystem.
E-Commerce
June 22, 2022
Global technology publication predicts online shopping on the continent is set to become ‘highly lucrative’.
Advertising Campaigns
June 22, 2022
The increasingly blurred lines between work and private time have inspired clever campaigns from both Heineken and Stella Artois this month.
E-Commerce
June 21, 2022
Leaked documents published in the US apparently show that Amazon.com will target South Africa and Nigeria early next year.
Advertising
June 21, 2022
Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.
Humour in Marketing
June 20, 2022
The Happiness Report believes that people will reward brands which embrace humour with loyalty, advocacy and repeat purchases.
Executive Appointments
June 20, 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
Consumer Insights
June 17, 2022
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
Brand Values
June 17, 2022
Global tech giant is on track to become the world’s first brand to reach a valuation of one-trillion US dollars.
Marketing Skills
June 15, 2022
Technology and digital strategies have become integral to the marketing process. Mastering the necessary skills is now a basic requirement.
Greenwashing
June 15, 2022
As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.