Virtual Influencers
May 18, 2022
With virtual reality seemingly the next big thing in marketing, perhaps it’s not surprising that influencers are going that way too.
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Food Marketing
May 18, 2022
Company says it wants to scale the production of certain fresh food staples, which will reduce the cost to end users.
Marketing Ethics
May 17, 2022
Online collection of consumer data has created new and growing opportunities for alcohol marketers, global health body warns.
Marketing Campaigns
May 17, 2022
Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.
The Metaverse
May 16, 2022
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
Podcasting
May 16, 2022
Audiences are generally young and are more likely to be female, newly published research from three African countries says.
Loyalty Programmes
May 14, 2022
Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.
Customer Experience
May 14, 2022
Develop CX strategies that will reduce your cost-to-serve while maintaining a high level of service quality.
Chief Marketing Officers
May 14, 2022
But the average tenure of a CMO at a company continues to be relatively short – about half the tenure of the average CEO.
Business Strategy
May 14, 2022
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
In-Game Marketing
May 11, 2022
The growth of in-game branding and marketing, and the requirements of the rapidly unfolding metaverse, may be changing the game – quite literally.
Consumer Habits
May 11, 2022
Study finds that a significant percentage of 18 to 26-year-olds check their smartphones upwards of 30 times an hour.
Marketing Careers
May 10, 2022
More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.
Business Strategy
May 10, 2022
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
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