All professions should cultivate a fluency in marketing and technology
August 22, 2025
Chartered Institute of Marketing, Ghana (CIMG) President says African professionals need to ‘break silos’ to reposition the continent.
LATEST news
Marketing is the bridge between innovation and technology – Deputy Minister
August 21, 2025
AMC’s annual conference takes centre stage as Ghana’s Deputy Minister for Communication, Digital Technology and Innovations opens proceedings.
Boost for African tourism as Ethiopia unveils planned new aviation hub
August 18, 2025
Business and leisure travel to the continent stands to benefit from the development of a US$10-billion airport outside Addis Ababa.
Final countdown to AMC’s thought-leadership extravaganza in Accra
August 18, 2025
The conference, now in its fourth year, has attracted the continent’s most influential marketing leaders, innovators and decision-makers.
Additional boost for Egypt’s automotive industry development strategy
August 15, 2025
New US$1-billion factory will meet domestic demand and establish Egypt as a tyre export centre for Africa, the Middle East and Europe.
Uganda’s Kakira spirits brand takes aim at the UK and European markets
August 15, 2025
Kakira Cane Spirits, an offshoot of the famous Kakira Sugar company, described as ‘one of the African continent’s hottest spirit brands’.
Creative agency Machine names Lesego Kotane as new national MD
August 14, 2025
His appointment coincides with various management changes at Machine and its parent company, Publicis Groupe Africa.
How subtle ads and sponsored content on social media trick users
August 14, 2025
How many advertisements and paid posts do you see – and recognise – on your social media feeds? It might be way more than you realise.
How brands can capitalise on Africa’s health and wellness trend
August 13, 2025
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
In the age of consumerism, consuming less leads to more happiness
August 13, 2025
Researchers find people are happier and more satisfied when adopting sustainable lifestyles and resisting the temptations of consumerism.
Rise in e-commerce activity boosts South Africa’s supply chain sector
August 13, 2025
Together, we can leverage our strengths and capabilities to further build supply chains that are not only efficient and cost-effective but also sustainable and resilient.
Sa Faces Sanctions and Not from America
August 13, 2025
In the wake of the levying by the US of 30% tariffs on South African goods, the country is facing the prospect of outright import restrictions – this time from Taiwan.
Out now! New issue brings latest insights for Africa’s marketers
August 12, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Ambitious new North-Central Africa road project commences in Egypt
August 12, 2025
The 1,700km road linking Egypt with Libya and Chad will help turn ‘the dream of a borderless African market into a reality’.
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