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Luxury Goods

Luxury Goods

Luxury sector is more than 20% up this year, and the good times will likely roll until the end of the decade, report says.

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Informal economy

Informal Economy

Marketing body stresses informal sector’s potential in Africa and how today’s micro-enterprises could be tomorrow’s mega-enterprises.

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Supply Chain

Supply Chain

Pandemic-induced challenges in the global supply chain are likely a thing of the past. Watch out for new hurdles and opportunities in 2023.

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Brand Influence

Brand Influence

The impact of Covid-related brand advertising on social-distancing behaviour shows possible benefits for climate crisis too.

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Media Trends

Media Trends

New year will bring changes in the content people consume and how they do it, as well as the further evolution of digital commerce.

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Industry Awards

Industry Awards

Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.

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Future of Marketing

Future of Marketing

Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.

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Marketing Challenges

Marketing Challenges

Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.

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Loyalty Programmes

Loyalty Programmes

Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.

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