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Digital Sales

Digital Sales

As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.

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Consumer Trends

Consumer Trends

A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.

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Media Reviews

Media Reviews

Agencies around the world will be scrambling for a slice of the action as the Nike and Jordan sports brands conduct a strategic media review.

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Marketing Talent

Marketing Talent

Chief Marketing Officers say losing good staff to their competitors is proving to be a major concern in recent months.

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Climate Change

Climate Change

Most people want to see that brands are making the right choices about the environment, and 59% are willing to boycott those that err.

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Geofencing Marketing

Geofencing Marketing

A geofencing marketing strategy uses near-ubiquitous mobile phones to reach potential customers within a designated geographical area.

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Marketing Spats

Marketing Spats

Giant sporting equipment brands are at loggerheads, with Nike claiming its technological advances are being copied by Adidas.

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Digital marketing

Digital marketing

E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.

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Consumer insights

Consumer insights

As shopping and other consumer activities become more ‘normalised’ around the world, three in five people express future optimism.

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