
Public Relations
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.
Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.
He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.
MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.
Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
As spending on traditional advertising starts to increase again, marketers must ensure consumers don’t ‘zap’ their TV ads.
Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.
One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
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