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Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.

How do you do thought leadership right? Handled effectively, it can build a powerful brand for individuals and businesses.

Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.

Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.

Part of a successful omnichannel marketing and branding strategy requires the adoption of new digital technology solutions.

The defining quality of the metaverse will be presence – the feeling of really being there with people.

Purchaser says well-established King James Group is “more than an agency” and a “well-oiled and combined communication practice”.

There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.

Businesses must re-evaluate whether the values of their organisation truly put humanity at the core and reflect the wider values of society.

Global marketers think TikTok is an innovative advertising platform, but less trustworthy than many other social platforms.

COVID-19 crisis demands renewed collaboration between african marketing professionals.

Experts at the ADVAN Marketing Masterclass 2021 in Nigeria advocate marketers design end-to-end brand solutions.