News Articles – African Marketing Confederation

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MAZ’s 2026 Marketing Week engages local marketers on key topics

July 24, 2026

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Desk with a computer monitor showing an orange bar chart labeled 'Advertising Today', plus keyboard, mouse, and glasses on a blue magazine.

Memorable visuals in ads are more likely to lead to purchase – study

July 23, 2026

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Busy port with cranes, warehouses, and a red training ship docked at the quay; city and hills in the background.

Underperforming Port of Cape Town seeks a private sector boost

July 23, 2026

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

H&M makes senior leadership appointment for South African market

July 21, 2026

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Exterior of a BIM store with red signage and blue-framed windows, parked cars in front on a wet lot.

Turkish supermarket group BIM hits 1,000-store landmark in Morocco

July 21, 2026

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.

Two magazines titled Strategic Marketing Africa and Traceability on a green background.

Current issue of AMC magazine brings critical insights for marketers

July 20, 2026

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Two adults in business attire stand on a soccer field, holding a maroon jersey that reads 'Visit Rwanda'.

Visit Rwanda announces partnership with Aston Villa Football Club

July 20, 2026

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

Close-up of two people shaking hands in a business context.

Africa declares a new standard for its communications profession

July 17, 2026

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

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Researchers find a new way to enhance social media influencer messaging

July 17, 2026

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

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Watchdog instructs auto brand to remove or amend TV ad campaign

July 16, 2026

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

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The gap between AI’s efficiency promises and marketing reality

July 16, 2026

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Aerial view of a coastal city with tall skyscrapers, dense low-rise blocks, and a distant shoreline on the horizon.

Number of African megacities to increase from three to 17 by 2050

July 15, 2026

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Portrait of a smiling older man with gray hair and rectangular glasses wearing a white shirt, facing the camera.

Nigeria’s Hyper City appoints CEO with strong Carrefour background

July 15, 2026

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

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Cracking the Africa Code: The functional path to market leadership

July 14, 2026

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

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