Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.
New industry currency will bring South African television and online video audiences together in a single measurement system.
Making people feel that an event space reflects their values leads to long-term loyalty and spending. FOMO also plays its part.
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
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