News Articles – African Marketing Confederation

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Kantar Consulting announces South African leadership change

November 3, 2026

Yasmin Kathoria brings nearly 30 years of global brand leadership and consulting experience to new role as Managing Partner.

Cyberattacks on supermarket cold chains in Europe expose vulnerabilities

November 3, 2026

Research by cybersecurity firm finds it’s not just a European problem – there are almost 13,000 exposed refrigeration systems in 99 countries.

Here’s why social media influencers should swear off bad language

October 30, 2026

The lesson for brand managers is to evaluate whether an influencer’s language feels authentic and engaging to their viewers, researchers say.

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Zimbabwe’s marketing body welcomes experienced new board at its AGM

October 30, 2026

New board has a diversity of expertise and draws from sectors including banking, FMCG, insurance, telecommunications and academia.

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Publicis Groupe Africa becomes Vodacom’s creative and production partner

October 29, 2026

The new partnership aims to support Vodacom’s evolution from a traditional telecommunications provider to a broader technology company.

Group of men in athletic wear sit on a bench outside mcdonald&aposs with ronald mcdonald and grimace mascots nearby enjoying snacks and drinks

McDonald’s loses its appetite for FIFA World Cup sponsorship deal

October 29, 2026

After more than three decades of partnering with FIFA on World Cup soccer, the company wants to spend its marketing budget elsewhere.

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Trust is key for out-of-home media in today’s conflicted media world

October 28, 2026

World OOH president believes the rising distrust of social media and big tech creates an opportunity for out-of-home practitioners.

SA-based homewear chain appoints experienced retail exec as CEO

October 28, 2026

Shane van Niekerk, who spent more than a quarter-century with the Mr Price group, is to take the reins at Homechoice.

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Airline body urges African governments to act on opening market access

October 23, 2026

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

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Uganda Tourism Board partners with major European ice hockey league

October 23, 2026

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

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Researchers explain why 10-second micro ads outperform longer spots

October 22, 2026

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Worker on a ladder painting the yellow storefront of a corner shop labeled supeco and label vie with shoppers and parked vehicles nearby

Competition continues to grow in the Moroccan supermarket sector

October 22, 2026

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Gold hotel toiletries sachets arranged on a marble bathroom counter including a vanity kit and shower gel beside a glass

Study identifies harmful paradox behind well-meaning green efforts

October 21, 2026

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Medical professional in a white coat and pink hairnet demonstrates handwashing at a stainless steel station while soldiers watch nearby

President Mahama commissions expanded evaporated milk facility in Ghana