Women more likely to choose wine with feminine labels, study finds
When designing labels, wine brands should involve more women in the process and pilot test labels for gender cues, researchers suggest.
When designing labels, wine brands should involve more women in the process and pilot test labels for gender cues, researchers suggest.
Proving the value of strategy is even more important in the age of AI. But core skills are under threat.
Advertising budgets are focused on TV and digital. But people are most receptive to ads on less intrusive offline platforms.
Board of the Public Relations Consultants Association plays a key role in shaping the future of the global PR and communications industry
Africa must tell more of its own good stories and tell them better, pleads Executive Director of Africa No Filter.
‘Gillian is a remarkable man and marketing professional’, says confederation President in a tribute to former Secretary General.
As in past two years, the TICON Africa IT conference will be hosted concurrently with the marketing gathering.
Glittering awards ceremony in Mombasa recognises top marketing teams and brands for their innovation and excellence.
Hidebound and losing members. Then came Covid. But New Zealand’s marketing body survived and now thrives.
President of the Asia Marketing Federation says Africa must start now in reaching out to the world to collaborate and innovate.
Marketing author and Philip Kotler collaborator could co-author new books focusing on Africa’s potential, with AMC as a project partner.
Delegates from across Africa and further afield gather in Kenya to discuss ‘Brand Resilience Amidst Economic Uncertainty’.
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Nespresso is a popular brand in the West African country and Prosuma Group says it has sold nine million capsules to date.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.