Customer Data
March 23, 2023
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
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Social Media Consulting
March 23, 2023
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
March 22, 2023
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
March 22, 2023
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
INFLUENCERS
March 22, 2023
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
AMC News
March 22, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Corporate Social Responsibility
March 17, 2023
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Industry Awards
March 17, 2023
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Email Marketing
March 16, 2023
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
The Metaverse
March 16, 2023
The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.
Agency Business
March 15, 2023
Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.
Personal Brands
March 15, 2023
Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.
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