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Marketing Spend

Marketing Spend

The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.

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Market Insights

Market Insights

Consultancy says it aims to get beyond the tactical and generalist research to drive more impact and business transformation.

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Personal Branding

Personal Branding

He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.

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Brand Values

Brand Values

MTN surges up the Kantar BrandZ ranking to take the No.1 spot for the first time as South Africa’s most valuable brand.

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Shopping Trends

Shopping Trends

Easy online shopping is leading to overconsumption. Encouraging a stronger movement to buying pre-loved goods is therefore vital.

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Consumer Outlook

Consumer Outlook

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

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Marketing Ethics

Marketing Ethics

Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.

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