Unilever Nigeria delivers improved performance despite tough market
February 3, 2025
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
LATEST news
Boost your marketing career in 2025 with the AMC’s short courses
February 3, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Ethiopian body hosts leadership and creativity lessons from Yaw Nsarkoh
January 31, 2025
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Sharleen James becomes Managing Director of Razor Public Relations
January 31, 2025
Highly acclaimed industry executive joins from Accenture Song. Razor co-founder Dustin Chick steps up to new CEO role.
How emphasising brand ownership by a particular group creates empathy
January 30, 2025
Promoting ownership by minorities or disadvantaged groups impacts consumer perceptions, especially during crises, study finds.
Diageo sells majority stake in Guinness Ghana Breweries to Castel
January 30, 2025
Ongoing move to an ‘asset-light’ business model minimises ownership of physical assets and focuses on brand management and marketing.
Ipsos study finds health and mental wellbeing are a priority – mostly
January 29, 2025
In some instances, Africans are ahead of the global curve when it comes to seeking a healthier lifestyle and expecting to live longer.
Is West Africa’s ancient fonio grain destined for global stardom?
January 29, 2025
It’s 5,000 years old but mostly unknown outside West Africa. Now, thanks partly to an American brewmaster, fonio’s star is on the rise.
Global consumers prioritise spending on health and wellbeing – report
January 28, 2025
Increasingly, people want to find more balance and are seeking self-knowledge, discovery and new lifestyle choices, annual VML study finds.
Malawi’s marketing and IT bodies agree on future collaborations
January 28, 2025
Organisations sign a memorandum of understanding to work together on training and skills development programmes.
Nedbank banking group appoints new consumer public relations agency
January 27, 2025
Partnership with DNA Brand Architects aligns with bank’s ‘commitment to impactful communication and meaningful engagement’.
Hyatt hotel group wants to tap into potential of Kenya’s MICE sector
January 27, 2025
Well-known international hotel chain debuts in Kenya with a 219-room property in the upmarket Nairobi Westlands neighbourhood.
Kick off 2025 by working towards Chartered Marketer (Africa) status
January 24, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Trust survey shows high levels of grievance towards most institutions
January 24, 2025
Violence and spread of disinformation are now seen as legitimate tools for change, study by prominent PR company warns.
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