Primedia consolidates its OOH businesses and appoints a new CEO
May 24, 2024
Primedia Out-of-Home formed as Outdoor and Retail divisions are merged. Bongumusa Makhathini takes the reins.
LATEST news
Coca-Cola announces US$175m investment plans for Kenyan market
May 23, 2024
Announcement timed for visit by Kenya’s President, Dr William Ruto, to company’s global headquarters in Atlanta.
How ‘hurry up and wait’ can be good for hospitality businesses
May 23, 2024
The presence of a queue can increase perceived brand popularity of a hospitality business among first-time customers.
Annual CMO survey reveals marketing budgets continue to decrease
May 22, 2024
In the four years preceding the pandemic, average marketing budgets were 11% of overall revenue. Now they’re an anaemic 8.2%.
SA’s Marketing Research Foundation releases latest survey data
May 22, 2024
Marketing All Product Survey dataset reveals key trends, including consistent alcohol sales while other discretionary purchases decline.
Yet more competition in the Moroccan grocery retail environment
May 21, 2024
Système U opens its first hypermarket to complement lineup of smaller U Express stores. Carrefour and others already strong in the market.
Elections: What marketers and politicians can learn from each other
May 21, 2024
Elections taking place in Africa and elsewhere present an opportunity to explore what marketers can glean from politicians, and vice versa.
Latest news, insights and opinions for Africa’s marketing professionals
May 20, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
African PR industry has growing intolerance toward unethical conduct
May 20, 2024
Annual survey reveals increase in reported cases of unethical behaviour compared to 2023, which researchers say is a good thing.
Zambia’s marketers plan to ‘elevate’, ‘innovate’ and ‘thrive’
May 17, 2024
2024 Zambia Institute of Marketing Annual Conference and Awards Gala Dinner takes place next week at Victoria Falls.
Senior executive from Ghana takes over the reins at Unilever Ethiopia
May 17, 2024
George Owusu-Ansah, a supply chain professional with experience in six countries across Africa and Asia, moves from Unilever Ghana.
Research: Types of customers to consider when launching a new product
May 16, 2024
International researchers emphasise that it’s not ‘one size fits all’ when developing new product launch strategies.
Cannes Lions names Unilever as 2024 Creative Marketer of the Year
May 15, 2024
Global FMCG giant honoured for its work that is ‘pushing the creative boundaries consistently and continuously’.
IMM Institute’s Emerging Marketer of the Year gets another surprise
May 15, 2024
Pat Mahlangu presented with lifetime associate membership of the institute and a caricature of himself while attending networking event.
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