Latest news, insights and opinions for Africa’s marketing professionals
June 6, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
LATEST news
‘Simpler is better’ can be a marketing USP – but only sometimes
June 6, 2024
When marketing convinces consumers that a product or service is simple, they are more dissatisfied than usual when things go wrong.
Kimberly-Clark confirms its exit from the troubled Nigerian market
June 5, 2024
Multinational will no longer manufacture, market or sell its Huggies and Kotex products in the country, despite $100m investment in 2022.
It’s safe for brands to advertise next to ‘bad’ news content – study
June 4, 2024
CMOs and their agencies worry about their ads being adjacent to news content that consumers may dislike. Researchers say it’s no problem.
AMC’s practical and relevant online courses for real-world scenarios
June 4, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking from six weeks to 10 months.
Nike is still the top brand on the continent, annual study finds
June 3, 2024
Africans overwhelmingly prefer international brands to local ones, according to the Brand Africa 100: Africa’s Best Brands report.
The choice: Marketing as a force for good – or not!
June 3, 2024
Promoting over-consumption and over-spending are accusations often levelled at marketing. Are we in denial or becoming a force for good?
Coca-Cola Creations unveils special-edition flavour inspired by Africa
May 31, 2024
Wozzaah flavour variant is ‘inspired by the beating heart of African culture’ and being sold for a limited time in selected countries.
Smarties Awards are to expand to other countries in SSA region
May 31, 2024
‘A natural progression’ for the global marketing industry awards to expand from the SA market, which launched its own Smarties in 2013.
There are times when consumers want chatbots to be ‘less human’
May 30, 2024
When buying embarrassing products, online shoppers are happier when a chatbot does not have human characteristics, study finds.
Kenyan President helps to take local fashion brands to the US market
May 30, 2024
William Ruto opens Vivo Fashion’s first store in the United States during official visit to meet with US President, Joe Biden.
Telecoms giant MTN retains top spot as Africa’s most valuable brand
May 28, 2024
Annual Africa-wide study by Brand Finance finds that MTN’s ‘robust market presence and sustained brand equity’ are among key factors.
International Day of Marketing marks 93rd birthday of Philip Kotler
May 28, 2024
Renowned Kotler co-author and associate, Hermawan Kartajaya, to address African marketers at September conference in Mombasa.
Rwandan food manufacturer set for expansion into Ethiopian market
May 27, 2024
Africa Improved Foods plans to invest US$40-million in a new manufacturing plant, as it plans a wider African expansion.
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