Brand longevity: A third of brands won’t last much longer than a year
May 14, 2024
In the long term, less than 60 percent of new brands will survive, according to brand longevity data from Euromonitor International.
LATEST news
Uganda’s marketers elect their new President and office bearers
May 14, 2024
Experienced marketing executive Charity Winnie Kamusiime assumes the role of President of the Uganda Marketers Society.
Kenyan marketers support families hit by country’s devastating floods
May 13, 2024
‘Caravan of Hope’ assisting families with essential goods, as well as helping to send their children back to school with dignity and pride.
L’Oréal dominates the global beauty scene as its brand value soars
May 13, 2024
French cosmetics giant has a brand value approximately 80% higher than its closest rival, new Brand Finance study reveals.
African Marketing Confederation joins forces with Asian marketing body
May 10, 2024
AMC and Asia Marketing Federation sign memorandum of understanding to foster collaboration, growth and knowledge sharing.
The choice: Marketing as a force for good – or not!
May 10, 2024
Promoting over-consumption and over-spending are accusations often levelled at marketing. Are we in denial or becoming a force for good?
Online short course to boost your marketing career in 2024
May 9, 2024
AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.
Former Jumia Kenya CEO takes up the reins at B2B platform Twiga Foods
May 9, 2024
Charles Ballard has extensive experience in the Kenyan market, and expertise in e-commerce, retail, and financial services.
Nothing wishy-washy about this innovative Heineken brand activation
May 8, 2024
UEFA Champions League fans in South Korea can’t watch the games in sports bars because of the time difference. The brand had a plan.
Amazon finally arrives to take on SA players in local e-commerce jungle
May 8, 2024
Online shopping giant unveils its South African platform, promising to give independent sellers an opportunity to ‘launch, grow and scale’.
Scent sells products – but clever use of images amplifies the effect
May 7, 2024
Despite rising recognition of the power of scent, product branding often does not include an image evoking an appealing smell.
Feasibility study for Kenya-Uganda expressway project gets underway
May 7, 2024
Project is part of planned improvements to the Northern Corridor linking landlocked East African nations with Mombasa Port.
How the African Beauty trend is creating opportunities for market players
May 6, 2024
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage.
Food-delivery app Glovo will exit the Ghanaian market this week
May 6, 2024
Company cites profitability issues as it leaves less than three years after it invested US$3.7-million in its Ghana operations.
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