Giving customers a little bit of bad news helps to keep them loyal
May 3, 2024
By exposing clients to occasional low-level negative news, a brand makes them less likely to abandon it if worse news emerges in future.
LATEST news
Snack foods giant Mondelēz appoints MD for Southern African business
May 3, 2024
Unathi Mhlatyana takes up the reins and brings 22 years of leadership experience in the fast-moving consumer goods sector.
TV presenter used in ad campaign after fake AI voice gave permission
May 3, 2024
Scammers used AI-generated voice notes to do a deal with a company for popular media personality to endorse its product.
Another major FMCG player re-evaluating its options in Nigeria
May 3, 2024
PZ Cussons, which has a 140-year history in West Africa, is doing a ‘strategic review’ which could have significant market implications.
Parusha Partab appointed Chief Strategy Officer for new VML SA
April 30, 2024
Previously strategy head at Wunderman Thompson, she will now lead the function at recently merged agency group.
Supermarket’s falling prices – and ‘falling’ billboard – go viral
April 30, 2024
British supermarket chain’s lop-sided billboard emphasises falling prices. But locals thought the billboard was about to fall too.
Struggling naira boosts cross-border smuggling of goods from Nigeria
April 29, 2024
Weakness against other regional currencies creates a significant price gap, making Nigerian goods ‘incredibly cheap’ for neighbouring countries.
Latest news, insights and opinions for Africa’s marketing professionals
April 29, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
SA loyalty sector shines at International Loyalty Awards in Dubai
April 26, 2024
Eight awards and six out of 24 categories won by South African loyalty programmes on glittering night for the global industry.
Barbie brand celebrates birthday with a real-life ‘Barbie-cue’ sauce
April 26, 2024
Fun collaboration with food-manufacturer sees launch of the limited-edition Heinz Classic Barbiecue Sauce in selected markets.
Basketball Africa League a slam dunk for sponsors?
April 25, 2024
Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.
MTN appoints M&C Saatchi Abel as new marketing partner across Africa
April 25, 2024
Proficiency in digital transformation and customer-engagement strategies among the key reasons for new lead agency’s appointment.
Trade dispute slows the flow of FMCG exports from Egypt to Libya
April 24, 2024
Improved stability and economic growth are enhancing Libya’s potential as an export market. Egypt, in particular, sees the opportunity.
How digital tools alter consumer trust and purchasing decisions
April 24, 2024
People who rely on blogs, reviews and influencers for buying decisions want platforms that reduce suspicion of misrepresentation.
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