CMOs at top global companies spend an average of 4.2 years in a job
April 23, 2024
Chief marketing officers working in the B2B space spend slightly longer in their roles, and are also less likely to leave in a year or less.
LATEST news
Nigerian beer giant temporarily suspends production at two plants
April 23, 2024
Nigeria’s tough business environment and foreign exchange difficulties last year caused company’s biggest loss in 77 years.
Online short courses to boost your marketing career in 2024
April 22, 2024
AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.
First phase of Tanzania’s SGR rail project going ‘live’ in July
April 22, 2024
Much-delayed Standard Gauge Railway set to modernise country’s ageing rail infrastructure and enhance supply chain efficiency.
Nestlé criticised over claims it adds sugar to some African products
April 19, 2024
Swiss report says some Nestlé children’s products in emerging markets have too much sugar and honey. Company says it meets global standards.
Africa loses some of its super-rich, but more millionaires on the way
April 19, 2024
Most very wealthy found in South Africa, Egypt, Nigeria, Kenya, and Morocco. Mauritius and Namibia are rising stars of next decade.
Nigerian Marketing Research Association elects its new President
April 18, 2024
Experienced research executive Seyi Adeoye takes the reins, pledging to focus on core principles of ‘reimagine’, ‘engage’ and ‘grow’.
Tiger brands invests in new manufacturing facility for peanut butter
April 18, 2024
Opening of new factory near Johannesburg reflects expectations of strong growth in the South African peanut butter category.
Nigerian supermarket chain begins trial of self-checkout system
April 17, 2024
Service aims to streamline the shopping process by enabling customers to pay for their items online, avoiding long queues.
The choice: Marketing as a force for good – or not!
April 17, 2024
Promoting over-consumption and over-spending are accusations often levelled at marketing. Are we in denial or becoming a force for good?
Latest news, insights and opinions for Africa’s marketing professionals
April 16, 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Global toy brand Lego unveils re-design of its key branding elements
April 16, 2024
Company worked with Interbrand to evolve its brand identity and build a more consistent design experience.
First marketers achieve prestigious Chartered Marketer (Africa) designation
April 15, 2024
Two professionals complete the groundbreaking and rigorous process to achieve Certificate of Chartered Marketer (Africa) Status.
Sports icon Puma launches first worldwide brand campaign in a decade
April 15, 2024
New campaign unveiled this month aims to convey the brand’s ‘unique connection with speed’ ahead of Olympics and Euro 2024.
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